You occupy a certain position in the issuance of a request. You make a lot of effort to rise in the issue, but what exactly does it give you? In fact, knowing the position in the issue, you can estimate what kind of search traffic you will receive. Below is the statistics collected on 36389567 real requests of various topics. Statue was kindly provided by the author of one seo blog.
Notice that 46. 6% of people do not follow any links on the issuing page. In this case, the first in the issuance receives 42% of all transitions. Thus, to be the first to issue is not just prestigious. The first one gets as much traffic as the remaining 9 on the first page !!!
75% of the transitions fall on the first 5 positions.
90% of people are limited to the first page of the SERP.
Why do you need all this statistics?
Knowing your current position and seeing your competitors, you can estimate how much it will cost (money and time) to take a higher position, and most importantly you will be able to evaluate what do you get from this. That is, is it worth it?
So, for example, having risen from the 10th position to the 9th, you will actually reduce search traffic. Rising from the 10th position to the 8th you will not see the changes. Going from the 7th position to the 6th you will increase the number of transitions on this request by 15. 34% ... and so on.
Is it worth the effort, or is it better to focus on another query by which you can get into the top five, and may be the first? You decide. The main thing is that now you can not just guess, but really evaluate the benefits of optimization .