Voice search and its impact on the future of search engine optimization - Profit Hunter

Voice search and its impact on the future of search engine optimization - Profit Hunter

Voice Search is a technology that translates the user's voice requests into text form and passes them to the search engines for further processing.

Content of the Article

  1. Modern Technologies
  2. Current Market: Search, Study, Expectations and Predictions
  3. Overcoming Technological Difficulties
  4. The impact of voice search on the existence of sites on the network
  5. Where the voice search goes

Modern technologies

Smartphones are becoming smarter and are being introduced into the active life of modern Internet users. However, printing on a small keyboard is still inconvenient.

So why not make voice commands available? In October 2014, 41% of adults and 55% of teenage Americans used Google Now, Siri or Cortana voice search at least once a day.

Many top companies invest a lot of effort and money so that people can comfortably control their devices with voice commands.

The Amazon with its innovative Amazon Echo, also known as Alexa, can serve as a prime example of new technologies. It is always on, listens to voice commands and provides answers to questions and information from the Web. It can perform tasks such as turning on smart devices, lights, playing music.

Alexa has voice recognition at a distance, so the device can hear you from anywhere in the room. You can even replace them with a conventional TV remote, giving commands instead of push-button channel switching.

Current Market: Search, Study, Expectations and Predictions

Google’s approach to voice technology is slightly different. Instead of a responsive approach to user commands, Google uses its own knowledge of people's behavior to study and predict their needs (read more about the RankBrain algorithm).

For example, through the Google Now application, it provides traffic information close to the current voice request time. You can receive reminders for bills needing payment, flight information and weather. All this is due to the ability of the application to use email users to predict their needs.

It is worth asking the question "driving time from point A to point B" - and Google will tell you the exact time and tell you the directions of movement. This is very useful when you are driving and want to get information quickly and without using your hands.

Google Now is integrated into Nexus devices. If you want to use it on Android or a desktop PC, you need to use the appropriate applications or Chrome browser. If you are already in the topic of voice search, and your online activity is already tracked, then you will receive timely information that is convenient and relevant to you.

The social navigator Waze belonging to Google recognizes the models and guesses where you are going, based on the time of day. Google Now warns you about traffic jams while you are heading to work or going home.

Apple created Siri , and Microsoft has Cortana . Both applications answer questions and provide data using voice commands. In Windows 10, Microsoft has built Cortana into desktop devices. You can choose to print information or use voice search.

Overcoming technological challenges

Voice prompts are based on several technologies, such as NLP (Natural Language Processing, or natural language processing) and TTS (Text-to-Speech, or text-to-speech) .

It should be noted that slang, accents and speech patterns are very diverse, and therefore difficult for modern speech processors. However, the accuracy of voice recognition without a doubt will become better.

Back in September 2015, Google said that more advanced acoustic models using CTC technology were created. This made voice recognition much more accurate and faster, even in noisy places.

The impact of voice search on the existence of sites on the network

Currently, websites do not need to implement any special code to display them in voice messages. Just follow the rules of modern promotion and regularly update the content.

After you finish reading this article, for the sake of interest, try using one of the voice assistants - Siri, Google Now, Cortana or Alexa - to find your company / website / issuing name and compare whether this method is different search from standard.

Here are some changes that should be expected in the future as the introduction of voice technology into our lives:

  • more "conversational" style of search;
  • providing direct answers to content;
  • the need to optimize for longer key phrases;
  • increasing emphasis on sentences and phrases, reducing the influence of individual keywords;
  • increasing the role of tagging and semantic search;
  • the possible appearance of statistics on requests in voice applications;
  • increasing the need to optimize video and image zheniy.

Where the voice search is going

While everyone thinks that such a search is still not in trend, it is rapidly developing and can play a decisive role in the search for the future. Voice control can go (and is already out) beyond the smartphone and become an integral part of life. This is what awaits us in the future:

  • evolution of the formation of search results;
  • the emergence of new voice-driven applications;
  • recognition of languages ​​and accents.

Thus, it is worth starting to prepare for tomorrow today. Follow the news and adapt to the rapidly changing conditions of modern search - this is the main task of the optimizer.

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