The social network Vkontakte is becoming more comfortable and multifunctional. So, on September 11, in beta testing mode, the service of goods for groups was launched. Owners of selling publics, who are the first to use this opportunity, will remove the first cream. Why? You will understand by reading this article.
It is expected that users will be able to view a single catalog of products with prices and information about online stores, to choose for themselves the best deals. The service will be similar to Yandex. Market and gradually its functionality will be expanded.
Now Vkontakte online stores are a convenient way to sell Vkontakte, since the social network audience often buys or orders something within it. It is convenient, moreover, to the selling pages in Vk, the inhabitants of the social network show more confidence than to external sites. Vkontakte is that warm and cozy little world, not everyone goes beyond.
For owners of social shops, innovation will increase the convenience of work: no need to create photo albums to place information about products in them. In addition, under the picture of the goods immediately indicated price.
Vkontakte representative Georgy Lobushkin noted that in the future in the “Goods” section it will be possible to pay for purchases using payment systems that are likely to be tied to this service.
Buyers, however, should be careful: the possibility of the appearance of fake products and deception of buyers remains relevant. It is best to pay for goods and services by cash on delivery or upon receipt by the courier. This is the only way to be sure that the ordered item will reach the consumer.
Owners of online stores Vkontakte can use the new tool for free without any restrictions, in public pages or groups with any number of subscribers.
To enable the function in the group, you need to go to the "Community Management" section, configure it and activate it. At the bottom of the page you need to set the "Products: included" setting.
The fields will open, which should be filled in as completely as possible so that the user can obtain the necessary information.
You can set the following information:
After setting all the settings, be sure to click "Save", otherwise you will have to create everything anew. After that, on the main page of the public, a new block "Goods" will appear, which we will fill with commodity items.
Click "Add product" - and fill in all the required fields. Be sure to select a section in the Category list to determine the type of goods for further placement in a single Vkontakte catalog. It is still in development, but will soon be available.
The beauty of the tool is also in the fact that for each position you can add additional photos (up to four), i.e. the user can view the product from all sides. Please note that the minimum and maximum allowed photo size is set (at least 400 pixels wide and high, but not more than 7000Х7000). In addition, the difference in the length of the sides should be small (ideally, choose square images). Here’s what a completed product block looks like on the group’s main page.
To edit a ready-made item, go to the page with it and click "Actions" - "Edit". Here is an image of a single product card (all cards can be flipped through, like regular photos of Vkontakte, simply by pressing the arrows on the sides).
To the delight of those who are engaged in CPA marketing or participate in private affiliate stores, you can add links and clickable hashtags to the description. There is a big "contact seller" button. Convenient, functional, aesthetic.
For owners of such shops, the "Products" tool will help increase sales conversions. In addition, those who use it now, will remove the very first cream due to the increased interest of users: as long as the new functionality does not become familiar to the inhabitants, it will cause great curiosity. If your competitors are still using photo albums, be the first - and you will have a tangible advantage over them.
Soon the developers will add a single catalog with the ability to search, and as long as the competition there is low, it will be possible to raise sales perfectly. Seize the opportunity!