Specialists in different areas should always replenish their knowledge and closely follow the latest trends and various changes.
This is especially true for optimizers, most of whom simply forget that SEO can change several times a year, especially since search engines are now developing very actively.
The problem of the relevance of SEO methods often does not receive adequate attention, which is why surprising situations occur.
Website optimization has long been a separate activity, and if you do not read the news in a timely manner, you can not only lose the quality of work results, but also very quickly lose your reputation.
Of course, global changes do not happen every day, however, you need to follow them. More recently, many have used directory runs and link exchanges, which has benefited, but modern optimizers refrain from such promotion methods.
Examples of optimization methods that have already lost their relevance can be enumerated to infinity.
The same low dependence of SEO on design or the use of low-quality content to reach many low-frequency positions have already completely changed, and if this is not taken into account, it is unlikely that we will be able to achieve great efficiency from the optimization work.
Even if you are not a professional optimizer, but, for example, a blogger and you know a little about SEO and also trying to promote your platform, you need to look for high-quality sources of relevant information.
There are many good projects on the net with which you can receive useful data in a timely manner.
I would particularly like to highlight the Searchengines project. ru, which is actively filled with various news in the field of SEO. This resource has a lot of visitors, therefore in the comments active discussions are not rarely developed.
There are also the best SEO forums that you can use not only to get information, but also to discuss various important issues. Collectively disassemble all the subtleties of optimization is much easier.
In general, no matter how you relate to SEO, try to study only relevant data. And everyone who is just learning to optimize would like to give useful advice - after switching to interesting material, look at the release date, it is quite possible that the information is outdated long ago and will not help promote your resource, but will only aggravate the situation.
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