You all know perfectly well that the introduction of a number of SEO techniques and methods on a page can increase its position in the issue. Various sources can help you with advice when you are trying to create a “perfect” page from an SEO point of view, but are there any specific success metrics? What can you expect if you change the content of the page or, perhaps, the metadata? One thing is for one hundred percent sure - if a good SEO team works on your website or page, the result will be positive. Matt Ridout decided to conduct a study and determine what changes are happening in Google, as well as whether these changes occur with a “+” or “-” sign.
About 50 pages on a site three months old were optimized. On the site neither metadata, nor tags, nor the contents have ever been optimized before. The contents of these pages were products, i.e. one product per page. The following has been changed:
1. Optimized metadata.
2. Added keywords and their alternatives to the page.
3. Optimized image on the page.
Also, Matt Ridout decided with this test to check whether updating a large number of pages on the site does not lead to "penalties". He noted the changes that occurred on Google in the six-week period, based on the pages and their keywords that he optimized.
About 80% of the pages advanced in output, about 15% remained at the same level, and only a rating of 5% fell.
During the second week, a few more keywords moved up, and only a couple went down - well, not a bad week.
In the third week, the situation changed dramatically - more than 85% of keywords fell below their initial level, 5% remained at the same level and 10% improved their positions.
A dramatic improvement, about 70% of the pages had higher than the previous ones, many took pride of place on 1 or 2 pages in the issue. Very minor losses - only a few pages fell below the original level.
Minor changes, 30% improved their performance compared to week 4, 80% maintained their positions, about 10% fell slightly.
Last week, and only one page improved, two pages worsened and the rest kept their previous positions.
And now for the charts.
The first graph shows the average update life cycle of approximately 40 pages over a period of 6 weeks.
The following chart shows the behavior of five randomly chosen keywords for a six-week period.
And the last chart shows 10 more randomly selected keywords and a change in their positions.
It is possible that changes in the output of your page will continue to occur, but these 6 weeks are the most revealing. Therefore, if during the first month your page will be thrown back there, then do not worry - if you optimize it correctly, everything will be fine.