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This article is the beginning of a series of notes by Darren Rose on the proper writing of content for a blog.
Retrieving information from web pages has its own characteristics. One of them is that most people read online by scanning the page for individual words, phrases, or headlines (according to statistics from www. useit. Com and readsoft. Com, only 16% of users read every word on a page, and the average the reader perceives no more than 60%). This feature is called a quick review technique, and it would be unwise to ignore it when creating blog content.
Is your blog easy to browse through? It's pretty easy to check. Ask a friend who is not familiar with your site to quickly review the last few posts. Give him 15-30 seconds each, and at the end ask him what he is about. So you quickly determine how easy it is to interact with the blog.
There are several simple tricks that can help the reader understand the essence of the post in a few seconds, pay attention to the main points and become interested in the sequel. Here are some of them:
- Lists . There is information suggesting that posts in which bulleted lists were used got more in ALOT than posts of the same length, but written in plain text.
- Formatting . Use bold , CAPITAL LETTERS, tilt , underline and highlight items. But do not overdo it, as it can confuse and tire your readers. Also keep in mind that the changing size, color and style of the font are designed to draw attention to your main points.
- Headings and subheadings . Large or deliberately selected words are good as visual signals, talking about what is happening in the text and successfully involving readers in reading.
- Image . Studies show that reader's eyes are attracted to a page with some image. It will be clever to place them near key points (especially when they are closely related to the content).
- Void . Do not assume that you must fill every inch of space used. The empty space will not only give the reader unloading, but also draw attention to what is inside it.
- Get to the bottom of . Try to be brief in your narration.
- Do not bury the main points . One of the pitfalls that many of us fall into is the burying of the main points in the depth of the text, where they become invisible. Make sure that you say the main thing at the beginning. You can further develop the topic, but it’s better to say the main in the first few sentences.
- Find creative ways to describe your main point throughout the post.
- Do not write about many things at once . This helps to avoid overloading the reader with information. If you want to cover many related ideas, it is better to use several posts.
If your site and its posts are not fluently viewed, you can lose your readers by losing to the blog that they are.
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