Split tests or How to increase exhaust with AdSense - Profit Hunter

Whatever way of earning on the Internet you use, you definitely have to conduct experiments on individual elements of the site, be it design, fonts, the presence / absence of graphic elements or placement of ad units. In this post I want to show you how a simple split test increased the AdSense website’s revenue by 94% in a matter of days. (The site is not mine, an example is taken from here.)

It is very likely that the results obtained during the test can be applied to your own sites. In any case, you will learn what to test and how.

In total, three advertising blocks were tested. The main criterion was the eCPM indicator - revenue from a thousand page impressions (this criterion is more objective than the CTR indicator, since many cheap clicks are no better than a few, but expensive ones).

Ad unit in the body of the post: right / left aligned

Split tests or How to increase exhaust with AdSense - Profit Hunter

The block is placed only on the pages of posts. On the main page it is not. According to the author, this block brings b o most of the income from AdSense on this site. The results are as follows:

  • Right-justified alignment is 0. 78% CTR and $ 1.41 eCPM.
  • Left Alignment - 1. 30% CTR and $ 5.31 eCPM.

Block in the upper right corner: text / image

Split tests or How to increase exhaust with AdSense - Profit Hunter

Advertising is unscrewed on all pages of the site. Pay attention to the choice of colors for the text block. Results:

  • Image - 0. 35% CTR and $ 1.74 eCPM.
  • Text is 0. 33% CTR and $ 2.15 eCPM.

Block under the post: text / image

Split tests or How to increase exhaust with AdSense - Profit Hunter

According to this block, the results are as follows:

  • Image - 0. 58% CTR and $ 1.86 eCPM.
  • Text is 0. 43% CTR and $ 2.27 eCPM.

As in the previous case, the CTR falls, but the total profit grows. As for the color range, the style was used as a basis, which the author uses to highlight quotes.

Here are the actual data that formed the basis of the calculations:

Split tests or How to increase exhaust with AdSense - Profit Hunter

Conclusions

Thanks to the test, the total eCPM of the site has increased from $ 5. 01 to $ 9. 73, i.e. by 94%.

As you can see, even minor changes on the site can significantly increase its profitability. But this is not all that can and should be tested. Here are some more ideas:

  • using text ads in a block in the post body;
  • block alignment under the post along the left edge;
  • changing color gamuts;
  • use of other types of advertising.

In general, there is no limit to perfection 😉

Related entries:

  • Mini-reviews and partner products
  • Purchase of domains for increase profits
  • Increase online store conversion
  • Everything about conversion - Basics

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