Whatever way of earning on the Internet you use, you definitely have to conduct experiments on individual elements of the site, be it design, fonts, the presence / absence of graphic elements or placement of ad units. In this post I want to show you how a simple split test increased the AdSense website’s revenue by 94% in a matter of days. (The site is not mine, an example is taken from here.)
It is very likely that the results obtained during the test can be applied to your own sites. In any case, you will learn what to test and how.
In total, three advertising blocks were tested. The main criterion was the eCPM indicator - revenue from a thousand page impressions (this criterion is more objective than the CTR indicator, since many cheap clicks are no better than a few, but expensive ones).
The block is placed only on the pages of posts. On the main page it is not. According to the author, this block brings b o most of the income from AdSense on this site. The results are as follows:
Advertising is unscrewed on all pages of the site. Pay attention to the choice of colors for the text block. Results:
According to this block, the results are as follows:
As in the previous case, the CTR falls, but the total profit grows. As for the color range, the style was used as a basis, which the author uses to highlight quotes.
Here are the actual data that formed the basis of the calculations:
Thanks to the test, the total eCPM of the site has increased from $ 5. 01 to $ 9. 73, i.e. by 94%.
As you can see, even minor changes on the site can significantly increase its profitability. But this is not all that can and should be tested. Here are some more ideas:
In general, there is no limit to perfection 😉