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An interesting interpretation of the SEO pyramid appeared on the SmallBusiness blog.
And now, in order, what it all means. xml: namespace prefix = "" o /?>
Responsible attitude: All successful projects, the client and his team must be motivated and interested in success. Regardless of the size of the company, one disinterested department or person can disrupt the entire project.
Planning (planning): success in any business begins with setting the task and planning ways of achieving it - developing strategies and tactics that you you will use the required human and material resources, etc. Search marketing is no different from the usual. Thus, under this item you need to understand "Planning SEO campaigns"
Products / Services (product / service ): Although you can fool people into giving them all sorts of rubbish, remember that for real success you have to deal with products / services that people really need. Quality is no substitute.
Education / Information (education): you own a business; you don't need to become an expert in SEO . But you will most likely succeed if you have access to information. In our time of constant change in the search marketing industry, constant access to intellectual information is becoming extremely important.
Patience: for most companies, large and small, search marketing is a process that takes a long time to realize correctly. . There are no shortcuts and quick success. It takes many months to achieve success, a whole year, and sometimes more.
Design and usability: Yes, there are some ugly websites that bring a lot of money to their owners, but most such sites do not bring big income. The best option is an attractive and easy-to-use website. Do not stop customers from doing what they want on your website.
Keyword Research: If you target the wrong keywords, then you are doomed to fail. I think you've heard this a hundred times already.
Analytics: How do you know that you have already achieved success if you do not use the tools for analyzing the work done? Analyze and, if necessary, change strategy and tactics.
Tools (tools): Access to the proper tools SEO can give you an edge over your competitors. And, of course, it is even more important to know how to interpret the data provided by such tools.
Content: It can have a different form: a blog, articles, videos, a question and answer page or even user-generated content, such as product or service reviews. If you do it right, everything will go on like this ...
Links (links): Your great content will not provide you with good ranking, if there are no links, preferably from high-quality sites of the relevant subject.
Social and local findability: Social media marketing and local search are essential components. Depending on the size and scope of your company, you can focus on one or the other, but in no case should any of these aspects be ignored. Local SEO is a must for small companies, but social media can also play an important role. Larger companies that target not only local audiences will find that social media provide great opportunities. In any case, your goal is findability. It is necessary that clients can find you easily, and social networks that facilitate the creation of local networks will help you with this.
Reputation Management: You need to know what people are saying about your company. And this concerns not only large companies. You can lose your business only because of a couple of negative reviews on one of the local local search sites. Taking into account how much the influence of user feedback has increased, concern for reputation is of paramount importance.
Trust: trust is the most important factor. If a domain is trusted, then it becomes authoritative.If you managed to win the trust of users and search engines, then you are on the path to achieving success in search marketing.
Climbing the pyramid, you will find out what people are saying about you (rumors or rumors) or feel the help of the community. By and large, these are two sides of the same coin. This is the human factor that often separates winners from losers in search marketing. Get people to speak well of you, in a personal conversation, among friends, or on the vast expanses of the Internet, and then you will quickly climb to the top of the pyramid.
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