For practicing client-side SEO, site auditing is one of the primary tasks of the optimizer. Well, even when the site is created from scratch, you can take into account most of the nuances at once. And when do you have to work with a ready-made site? The problem is still the same. It turns out that site audit is not a simple matter. It seems there are many services to audit the site. Who uses the software, who is online services.
On the market, a need for a professional tool for complex site analysis has been formed for a long time. The existing functionality of paid and free services does not satisfy all the needs of specialists. This is determined by the incompleteness of the information in the provided reports, high cost, lack of recommendations for eliminating errors, and most importantly, the impossibility of batch analysis of the site pages.
I am not the only one demanding to the quality of the site audit and the volume of reports. And if so, then there is a demand for such a service. And this despite the many different offers. Fad? Caprice? Hands not from that place? After wandering around the network, I came across one interesting service: rooletka. ru . Not much he is known yet. But I think that this is not for long.
What kind of service is this? And what is the chip compared to other services? There are screenshots. Let's open the veil.
As usual, we are registering. After authorization, you can immediately proceed to the analysis of the site we need. And you can immediately begin to start the analysis by writing the required domain in the text field and clicking the “Analyze” button.
The system will pre-collect data on the site: the number of pages in Yandex and Google . The budget of the audit depends on the number of pages.
Next, the system will offer to choose the type of site audit:
There are two:
Select both. After that, select the number of pages to audit. You can also specify the necessary pages manually. The more pages we specify for auditing , the lower the price for auditing one page. With 1000 pages, the price for one is 1 RUB. Where can I find the analysis of one page for 1 ruble on the web? The second point is the analysis time. 1000 pages to master yourself is the work of the inveterate masochist heroes. In this case, all data must be collected in digestible reports, etc. It is better to specify URLs (in my opinion) pages manually (from sitemap), in order to exclude an automatic hit on the list of technical pages such as archives, tag pages, etc.
With the setting of site analysis is clear. Next, set up competitor analysis. Select the TOP, region, search engine and queries:
This completes the site audit setup. As you can see, everything is fundamentally simple. Next, the system attack to hard work.
The analysis itself can be busy for half an hour and an hour. What do we get at the output? We go in order (screenshots are clickable):
The first page of analysis results, as you can see, gives the main technical and server (routing, response, etc.) information about the site. For someone, perhaps, data on tracert or ping will seem superfluous and unnecessary. It just seems. As an example: even a site with good optimization can hardly crawl in top of the top due to the same bad tracert and ping. In short, a slow site comes out and robots have to wait for pages to load for a long time, which is why the info is poorly indexed. Behavioral factors also suffer, because users' patience is experiencing slow loading of pages, etc.
The next piece of screenshots regarding page analysis (clickable).
This table shows all of the indicated pages with status evaluation. If there are obvious errors on the page, there will be a yellow triangle in the status column. If everything is in order, then the green bird. However, in both cases, in the column “Information” there may be warnings (recommendations for improvement or correction). A link to the page from the column “Analysis results” will open an additional analysis thereof. This gives a detailed analysis of each page of the site. What does such a report look like?
What we have still left? Report on competitors. This is also a considerable piece of data, I tell you. I think that all of you will also be able to see later:
Comprehensive site auditing is not a simple matter 🙂 And since there are demanding optimizers, multi-functional services also appear.I personally liked rooletka. ru . One of the chips of this service (which I noticed at once) - you pay the amount once. Type All Inclusive. No crushing prices for one link, for one puzomerku, etc. And why? How can you conduct a comprehensive audit of the site in parts?
Do not think that Roulette needs a lot of money to analyze the site. Such an audit will cost you an order of magnitude cheaper than in a private office. And all the data you can download in a table for further analysis. All audit is stored in your office. You can even analyze a dozen pages and a couple of queries. And it will cost you a couple of hundred rubles. Trifle? Not large? What is the point of doing such a meager audit? Even such an audit will give you a lot of useful information.
Rooletka makes the so-called site slice and shows the current state of affairs all at once.