We continue to enrich our SEO worldview with simple and important optimization and marketing issues. The first part of the five questions you can read in the previous article. Today we will complete with answers this small chapter on bourgeois optimizing education.
I note right away that the majority of webmasters sin using these tags incorrectly. For them, at least prescribe these simple rules on their foreheads, they will still violate them. Five places where you definitely need to use both keywords and tags:
More than billions of queries are executed every week. And the overwhelming number of them is about 70% - requests in terms and phrases that are used less than 10 times a month. More precisely, the distribution of requests is shown in the diagram. The rightmost part of the diagram (X-axis) is long-tailed requests or the “long tail” and millions of top requests are “fat head”.
Note: although there is many other SEO services for backlink analytics, they all receive back-up data from one or two of the above services.
There are many answers to this question. Therefore, experienced optimizers should use their judgment and not impose (argue) it on others as true. Here are the most obvious ones:
What is Google Places? I quote:
With Google Places (Google Places) you can add data to Google Maps (Google Maps) for free about your company.
When potential customers start searching Google Maps for information about local companies, they will find your organization: they will know its address, hours of operation, and even see photos of your storefront or products.
The rating is influenced by the terrain’s fame, the correctness and completeness of the company's data (address, telephone numbers, etc.); sources that tell more about the place where the company is located; Company name; the domain name of her site.
The path of modeling development is to mathematically solve the relationship between words / phrases and determine the relevance of content to the query. Such modeling systems, as a rule, are typical models of a vector space in which the degree of “relatedness” (related-ness) is represented by the cosine angle or “cosine similarity”. Small angles are closer to each other (high similarity or affinity), while larger angles are spaced apart. For an accurate representation of a complete collection of words and phrases, related to each other in meaning, content, idea, etc., many tens and hundreds of thousands of angular sizes may be needed. Special algorithms such as LDA, LSI, LSA, pLSI, etc., are aimed at implementing such a simulation system.
Note from ProfitHunter : in the original, this paragraph is even more complicated. There are fewer words and more technical concepts. Diluted slightly translated with simple vocabulary. What are LDA, LSI, etc. - Difficult to understand (simple webmasters) ranking models and correlations with tons of formulas and explanations, and taking into account Google ranking algorithms. Here, get together in spirit and translate for you in one of special issues an article about all this. Interesting, actually.