Selection of keywords for website promotion

Website promotion is an integral part of the work of each webmaster.

To reach high positions, you first need to decide on which phrases you need to promote the pages, as well as prepare them and competently optimize. But beginners simply do not know how to build a semantic core.

How to select keywords? This is not so difficult to do, because there are special services and statistics.

After spending a day at work, you will assemble a huge core and be able to start preparing pages for specific requests. Now we will explain which words are better to use and how they differ.

Selection of keywords for website promotion

There are several parameters that need to be considered when selecting keywords for a site. We have identified several factors so that you put together a high-quality core and decide which keys you need:

Type of keywords.

First you need to decide what type of keywords you need. You need to rely on the type of site. For example, if this is an online store, then it is better to collect commercial inquiries, and if a blog, then informational. Here is a small classification:

  1. Informational - are entered to search for data (how to build a sand castle).
  2. Commercial - used to search for products and reviews (buy a laptop).
  3. Navigation - used to search for sites and organizations (Workon blog).

It makes no sense to promote the online store for informational requests, but you can try to promote blogs by commercial inquiries. Just remember that the page must be relevant, that is, on it the user must find what he needs.

Frequency of keywords.

This is a measure of how frequently requests are used. It is displayed in WordStat, data is displayed for the last month. The keys can be divided according to this parameter into 3 groups:

  1. High-frequency - they are used most often (as a rule, more than 10,000 times).
  2. Mid-frequency - the average frequency of use (from 1 to 10 thousand times).
  3. Low-frequency - most of them, but they are used less often (less than 1000 times).

In general, experienced optimizers often argue about which requests belong to low-frequency or other groups. It is necessary to take into account the niche for which the words are sought out. If in one of the high-frequency ones there can be queries with the indicator of 20,000, then in other directions, 5,000 each.

Geo-dependence of queries.

Often, users search for something, indicating their region, city, street, and so on. Such requests are called geo-dependent.

Everything is simple here, in order to promote a page in a regional search, it is advisable to tie a site to a selected area, as well as select suitable keys (for example, buy pizza in Novgorod).

Keep in mind that geo-dependency helps to reach high positions in certain regions. This should be used to promote commercial sites that provide services or sell goods to residents of certain localities.

Keyword statistics on Yandex

It helps to collect relevant queries. It is enough to specify a thematic word or phrase to see a large list of keys. It remains only to copy them into your own database and after that weed out all inappropriate options:

Selection of keywords for website promotion

In addition to this statistics, there are many alternative services. Search for keywords with them is much more convenient, since the most appropriate phrases are issued.

For example, on the Mutagen website, 10 keyword tests for competitiveness are provided daily, but this requires replenishing the balance. To pay nothing, just use the tooltips:

Selection of keywords for website promotion

There is another clever way to find the best phrases to promote your site. Your competitors can spend a lot of money on the compilation of the semantic core.

Why not see what queries they use? First you need to identify competitors, for this service is useful, it is free. Enter the address of your site and run the check, after which you will see a list of competitors:

Selection of keywords for website promotion

Go to the sites and check if they really constitute you. After that, check for each one of them. Above the list with competitors there is a list of requests by which sites are promoted:

Selection of keywords for website promotion

Only through this method, it is possible to assemble a core of several thousand entries. Try to check at least 5 main competitors, analyze each request, not every one of them should be used.

Keyword Search Tips

Why do you think optimizers charge decent money from customers for collecting the query database? Because doing such a job is very difficult.

In this case, too, there are subtleties, and in order to avoid mistakes and make a good selection, listen to these recommendations:

  1. When promoting a young website, never use high-frequency key phrases, since you will not be able to bypass popular competitors.
  2. Choose only relevant requests, if you have a website about bees, then you shouldn’t post articles that are sharpened for car keywords.
  3. Sometimes it makes sense to use geo-dependent queries, since the competition may be too high. For example, it is easier to take the first place on the request "Website promotion Novosibirsk" than on "Website promotion Moscow".
  4. Collect medium, low, and high-frequency queries into the core. It is necessary to promote the resource immediately for all the keys.
  5. If you use contextual advertising, draw conclusions after using it. If the conversion is good, then the request is selected correctly and you need to sharpen the page for it.
  6. Do not forget to check keyword statistics often, because trends change, and the frequency can be very different, even for a few months.
  7. Use promotion systems, as they often provide a free list of keys when creating a project (, and).

There are many different keyword generators and ready-made databases on the web. The sense from them is not so much, because you still have to make editing manually. Therefore, it is better to make a core.

The effectiveness of the promotion depends on how well the core is composed. Beginners often make a mistake, using any requests or honing the page immediately under several keys. Avoid such flaws and add only relevant phrases.

You will also be interested in:
- What are stop words?
- Should I refine the site if there is no result?
- What are the requirements to put forward to the copywriter ?

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