It happens that the keywords are sorely lacking. Using those in infinite combinations is not good. Too many identical urls are bad. How to be? It is necessary to search for keywords.
You remember, when we were looking for keywords and phrases for a niche, we had search criteria only on the niche topic and that’s all i.e. the search circle was narrow. Let me remind you that at that time we were looking for keywords that 1) could provide us with at least 80 visitors per day, 2) the level of broad match was no more than 15% and 3) We searched for keywords that use no more than 30,000 competing sites.
After testing the niche for the found keywords, we see that they are not enough to increase traffic. And this should not surprise us. For any keywords there is a “traffic limit”. What can we do to increase this limit? We can use additional keywords and phrases. But, here, it is worth considering the factor that appeared - the demand factor. Are all keywords giving the same traffic? No. So , the search for new ones will build on the most popular queries. We will create long-tailed key phrases.
What we will do? We will change the parameters of our original filter. Change the SEOT parameter from 80 to 10.
Let's return to the topic of vintage (vintage) email electric guitars ( vintage electric guitar ). At the moment we have only 10 keywords in this niche. But as soon as we lowered SEOT to 10, the number of keywords increased to 30. Sort the result of the found key phrases by title Click on the appropriate column heading SEOC.
We see that there are keywords in the list with traffic less than 80, as well as low competition. If we use these keywords in our articles, we can easily get both rank and traffic.
By vintage electric guitar a total of 24 search queries per day and a total of 5,000 competing pages. And on request classic electric guitar - 49 requests and 5800 pages (SEOC). Excellent!
Thus, using Market Samurai to search for additional keywords for our niche, we will expand the center of existence of our website in the market by increasing the entry points.
Another method to search for additional keywords is to use Google analytics.
Let's look at the sources of traffic on request Vintage Electric Guitar . I have 50 keywords.
You should pay attention to which search engine traffic comes from. We focus on Google. Therefore, keywords from other PSs are not very interesting to us, although they cannot be ignored.
We received additional key owls and phrases. What are our further actions? The scheme of working with them is the same as with other keywords: we write optimized content for new keywords and phrases, create content for exchanges of articles, use anchors for new keywords.
Will this approach give a result? Of course. we will get traffic for new keywords and phrases, our site will add a rank, but will increase in ranking by new keywords. And it can also affect the “pulling up” of positions on the main keys. Such a scheme is often used by experienced SEOs. It’s very difficult for a young site to get into a young site. Therefore, they push it through LF and MF. There are already backs.
What's next? Next we get a new batch of popular key queries in statistics. This way we can further expand the number of keywords based on real statistics. We don’t need to invent anything. The Internet gives us everything. Our task - analyze and respond. The site will be obras live search queries and backups. That's 50% of the secret of all SEO.
What to do with a little active keywords? You shouldn't forget about them. They play their part. Let's call them "support group". They add some sense of good mood to your site and carry benefits. After all, we wrote content for them and Google accepted it.