A quality website should be good on all sides. It is enough to visit several popular projects to understand that a lot of work was done on each of them, in setting up absolutely all the components.
In this article, we will highlight such an important factor as navigation, which beginners often forget.
Proper site navigation is not just setting up menu items and their location, it is ensuring a comfortable transition through the resource. It is unlikely that visitors who will not be comfortable making transitions within the site will spend a lot of time on it, and even more so will constantly go to the resource.
In order to make navigation on the site convenient, you first need to develop the structure of your resource. You can take a regular piece of paper and indicate on it all the important pages that your visitors will visit. When developing a structure, remember the golden rule - each material should be available in 3 clicks from the main page.
When developing easy site navigation, be sure to install a site map. This will help visitors to take advantage of the content of your site.
The site navigation system should be a guide for each visitor. Behavioral factors depend on how competent, thoughtful and convenient it is. Will the visitor find the necessary information, will he spend a lot of time on the site, will he return to him in the future?
For the site navigation bar to bring only benefits, it must be simple and effective. From this even depends on the level of traffic conversion. This includes not only the main menu, the correct navigation should be on every page. Visitors should have tips on where to go and what to click.
By navigation, you must guide visitors to targeted actions. If this is an online store, then you need to build a structure so that it directs the user to purchase. It will take a lot of time to set up, you still need to test, but it's worth it.
In order not to miss important points, consider the following recommendations:
Proper site navigation is an important factor in any resource, and webmasters who do not want to do everything in a standard form need to understand that no visitor will spend time learning your interface. It is much easier to go to another site.
Work on improving usability must be started from the main menu. It is the content of the project for visitors. Each user will pay attention to the main menu and already on it will draw conclusions, what data can be found here. That is why, in the main menu should be the best items.
Just do not rush to add as many items as possible to show how much different information on the site. Numerous tests showed that visitors perceive only 5-7 menu items. What happens to the others? They just do not fall into account.
For example, if you are preparing a menu for an online store, the optimal items of the main menu will be: services, prices, contacts, catalog, about the company.
A block with a menu must be placed on each page and use a noticeable area. As a rule, this is the upper left corner of the screen, but it all depends on the design of the site (the menu can also be horizontal). There is no need to create something here, users are already accustomed to a specific format, use it.
On each individual page, you need to work on the amenities separately. When adding new pages, it is better to immediately put links to other materials. We have already told what linking is and how to make it. For an information site it is very important, besides it is convenient to refer to articles that are relevant to the topic.
Owners of services and online stores can add different blocks, where similar products, additional tools and so on will be presented. The main goal of all this is to increase the number of internal transitions, some of the visitors may simply not know what else is on the site.
What else is worth using? Additional menus on each page. Listing types of internal linking, we mentioned bread crumbs. Installing such functionality is not difficult, plug-ins are created for all engines:
This is an example of an additional menu with which a visitor can easily navigate the structure and understand where it is at the moment. Perhaps a person will get to the page directly from the search engine, in which case such a menu will definitely be useful to him. Just make it noticeable.
Not so long ago I decided to improve my blog and now, content has appeared in many articles. Such website navigation elements help to quickly navigate the page if it contains a lot of information. Users can search for something specific, why force them to read voluminous materials.
As for online stores, it is better not to load pages with information in them, but to divide it into several parts. The ideal option is to add an additional menu with navigation to the most important data - characteristics, reviews, prices, similar products, and so on:
The navigation of the web site that is used for sales should be as comfortable as possible. The fewer clicks a client makes on the site for an order, the better. Therefore, in addition to the different menus on the product page must be present buttons order, go to cart, payment and other buttons (links).
While some webmasters fill sidebars with banners, others install additional links and menus in them. I chose the second option, under the main menu on each page of my blog there are several other types of menus, which contain links to the most useful materials.
Ideally, it is advisable to make such menus with reference to specific sections. For example, if a person is interested in Forex, then show him one menu, and if he creates a site, then completely different items. So far, on the Workion blog, the same menus showing the best articles are displayed to everyone.
Again, let's say a few words about commercial sites. You can also create blocks on them, and if there are no articles on the site, proceed from what is. Make a selection of the best-selling products, popular services, product category with a share, hot deals and much more.
The convenience of site navigation needs to be constantly refined. To find out what it takes to work, ask friends to use the site and express their opinion regarding convenience. Let them express an opinion, but do not run to correct everything, turn on your head, you need to listen to the majority and professionals.
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- Tips for internal linking
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