In 2012, a multifunctional analyzer was launched, with the help of which it is possible to analyze in detail your website and its place in issuing among competitors. The name of this service with a rich toolkit is Prodvigator.
In addition, Prodvigator helps to create the semantic core (SY) correctly, to form the optimal structure of the Internet project. Let's see how the service works, with examples.
In the Prodvigator, the SIA is built in two ways: through the analysis of opponents and on the basis of the existing queries (for increasing the S).
In order to select keywords in the first case, you must specify a domain name in the corresponding field, select from which search engine you need to collect information, and click "search".
Then click "Search queries in organic output" - and the list of requests for analysis will open. Note that in the version of Free Prodvigator information is shown only for the first 30 requests.
The system will generate a list of keys by which the competitor appears in the organic search. They can be sorted by cost, positions, competitiveness, etc. To sort, click on the name of the desired column. The results of the analysis can be saved to a file in the desired format, which is very convenient. The opportunity is available for any reports.
The gathering of SY is possible on the already existing keys specific to your subject. For example, for a home appliance store, the keys “buy a refrigerator”, “a multicooker price”, etc. will be relevant. Just enter the key in the field at the top, select PS Google or Yandex, and get hints for composing the syringe. You can pick words by frequency and subject.
Above the table, you can switch to another geo and search engine.
In addition to the main search queries, search tips are available in the analyzer, which are also useful for phrase selection.
Prodvigator has access to a huge database of keywords that are entered by real people in Google and Yandex. Thanks to the tools of the service you will create a highly efficient SJ, which will allow you to get good traffic.
By the way, searching for keywords by keywords is an opportunity to get a hint for those who have run out of ideas for articles.
To find out who is ahead of you in search and contextual advertising, just type the address of your site in the field at the top of your office and on the right in the menu click on the "competitors" tab.
As a result, a list of sites similar to your composition of the syringe will appear. Opposite each competing site is the number of keywords that intersect with the keywords of your project that are present in the issue.
In addition, there is a column “site visibility” in statistics - this is the percentage of attendance of one project in relation to the total traffic coming to all issuing sites. Thus, the greater the percentage, the more visitors receive the resource.
Please note that the list of competitors can be changed by adding or deleting domains:
For a more detailed study of the competition, go to the subsection "comparison of domains" in the section "competitors ". Here you can select the main rivals for further analysis. Just enter 2 domains, click "compare" - and before you there will be a visual statistics of the intersection of requests. You can find out which keys intersect by clicking on the diagram and examining the data under it.
Note that the numbers to the right of the diagrams in the table “Number of key phrases for domains” are clickable links, and if you open them in a new window, we will see a comparative characteristic of the query positions .
Thanks to the Promoter, you can optimize your advertising budget by analyzing how competitors are advertised in the contextual advertising networks Ya. Direct and Google Advords . To do this, set the competitor's domain name and go to the subsection "Advertising - Key phrases". Conveniently, you can find out the cost of the request and view the competitor's ads with their positions and number of impressions. This will reveal the weak and strong points in the opponent's strategy and build their effective campaign.
If you want to see what the output looks like on the analyzed keyword, Prodvigator will present the data in a more convenient format than would you look at the search results directly in the search engine.Go to the subsection "Search results - Top by phrase" - and you will see the first 50 sites-leaders in positions in a given search engine and geo. Moreover, the organic issue will be displayed with headers and snippets, and contextual announcements.
In the subsection "Search output - Positional dynamics" there is also useful information. Select the dates of interest - and see how the positions of sites have changed over time:
Plus the service is that they can be used for free. The possibilities of the Free tariff are severely limited, but they are enough to start and evaluate how powerful and useful the Prodvigator toolkit is. The maximum number of requests per day is 30, the monitored domains are 1.
The Light tariff is suitable for one company: here you can track 5 domains and analyze up to 1000 requests per day.
Standard and Professional tariffs make it possible to track a large number of domains, so these options are relevant for advertising agencies and SEO companies involved in promoting clients' projects.
Thus, Prodvigator is a convenient multifunctional service that combines the most important tasks for diversified promotion and advertising on the Internet. It is useful to all those who have any relation to Internet marketing: SEOs, webmasters, context specialists, marketing specialists, and copywriters.