Potential arbitrage on the platform Plenty of Fish Ads - Profit Hunter

The guest post from the author of the blog is quite an interesting topic for me. We read and analyze the numbers.

My name is CPA Man, I am the author of a new blog about earnings in CPA networks - CPABlog. ru. I have been working with Western CPA networks for over 4 years now - this is my passion and today I see how the CPA movement is gaining momentum in Russia. Today we consider the potential of arbitration on the platform of Plenty of Fish Ads. You can read about the platform itself on my blog, and today is the time to see what it can do. Just, there is one beautiful case that I wanted to show you.

I wanted to advertise e-cigarettes, but first I had to explore the situation. Viewing advertisements of competitors from fake accounts showed that competition is small and you can work in this niche. I decided to start with men, so it was important to find pictures of sexy girls who smoke. Something that would catch the attention and urge to click. Searching on istokckphoto. com, I collected the whole collection and launched photoshop.

I chose the most catchy font that I could find in myself, moreover - I used yellow and red colors, as I read a lot of research that these colors give the maximum CTR. Here are the banners that I did:

Potential arbitrage on the platform Plenty of Fish Ads - Profit HunterPotential arbitrage on the platform Plenty of Fish Ads - Profit HunterPotential arbitrage on the platform Plenty of Fish Ads - Profit Hunter

Great, now it's time to add them to the POF. We choose men who smoke, the country is the USA, and the number of logins to the system is less than 100, browsers only firefox and ie. The frequency of impressions was 3 for one login, and the budget in the amount of one lead. Now for more details:

  • I divided all ages into groups and started with 25 years, in increments of 5 years. It turned out 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55+. So you can track not only which group works better, but also how the interest in your advertising changes depending on the age of the audience.
  • Targeting only for men and only for smokers.
  • POF has a lot of mobile traffic, so I focused only on firefox and ie.
  • 100 logins - this is small enough that the user is not yet tired of advertising on Plenty of Fish.
  • The frequency of impressions is not measured in a day, but in one login.
  • The campaign is focused only on the United States.

We run the ads and see what we get. The less logins you put into the system, the more expensive your advertising is. Some start with $ 0. 40 cpm, but I got $ 1. 22 cpm so that I stand in the first place and nobody could interrupt me.

Potential arbitrage on the platform Plenty of Fish Ads - Profit Hunter

Now that I’ve figured out the ads and CPM, I needed to get as many clicks as possible. After the campaign came up against the limit, I noticed that two ads received the highest CTR. After a little tuning and analytics, it was possible to take and copy the campaign to another target, which I successfully did. If before that there were men, now we focus on women.

The payout on this offer was $ 41, the ROI is over 100%. As a result of the campaign, I spent $ 5,403, and received $ 11,767.
Net earnings amounted to $ 6,364 over several hours of work. Not bad, yes?

More examples, cases and descriptions of the operation of CPA systems can be found on the CPABlog. ru, a blog about how to make money in CPA networks.

Free translation of a case from here.

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