Pay per Click vs. Pay per Action - for whom is the future? - Profit Hunter

It's no secret that in recent years, the Internet business has rapidly become more and more civilized - not because people have suddenly become cleaner and kinder, but because the main players, such as major search engines. systems and mail servers are doing everything to make client communication with the Network as efficient as possible and free from obstacles. Therefore, the era of rampant spam, junk sites and "black" methods of promotion is slowly but surely becoming a thing of the past. On the one hand, for webmasters who are accustomed to making money, so to speak, on selling air, this is not a very happy trend. On the other hand, these trends increase the level of confidence in the Internet from the side of advertisers, which opens the way to really good earnings for those who are ready to deliver really good services.

In the Russian-speaking segment of the Network, as usual, everything happens with some lag - but this is even convenient, since it allows using the example of the West to “look” at how the Internet will develop in the near future with us.

In terms of advertising, this is most indicative of the Pay per Action model. If on the western Internet this model became, if not prevailing, then very significant a few years ago, then on the RuNet it acquired some noticeable distribution quite recently. Compared to the good old Pay per Click, it has at least one incomparable advantage - the advertiser is much more willing to pay for advertising if he has to pay a specific result, and not abstract clicks or slightly less abstract leads. Low-quality sites here have nothing to catch - but if the webmaster has reason to believe that his site is really able to attract customers to the advertiser, then there is every reason to try their luck.

So far, there are not so many partner programs operating on the PPA principle in the Russian-language Internet, however, those that exist have aroused genuine interest, since they have been successfully and successfully doing their work for a long time. An example would be, say, admitad. com is one of the oldest and most successful similar affiliate programs in Runet (it has existed since 2009). The bottom line is that this is not even an affiliate program, but as the creators say - an affiliate network, an affiliate aggregator, bringing together many advertisers and webmasters, thus making it easier to find partners for both. In the end, working with one program, within which you can find everything you need, is much more convenient than with several.

The list of advertisers makes it possible to make sure that PPA advertising really attracts truly serious advertisers, and here you can find representatives of various business areas, from computer games and children's products to banks and insurance agencies. Here are just a few examples: Quelle, Homecredit, Bank Tinkoff, Online Tanks, Svyaznoy, Bonprix, TSUM. Record payouts to webmasters (up to 300,000 rubles a day) no less eloquently indicate that this business, if properly implemented, is also very well paid.

There are almost no restrictions on participation - here you can monetize almost any traffic, except for obviously junk. Another interesting point of this particular affiliate program is that the advertiser cannot reject webmasters without motivating their actions.

In other words, admitad. com very eloquently suggests that the future of the business Internet is precisely the PPA model. In Runet, the polls have not yet occurred, but it’s not long to wait, and the enterprising webmaster has a good opportunity to become part of the future now.

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