In the development of online stores, their owners have to constantly update the range of products.
Some of them simply lose relevance, some are no longer supplied, and there are also cases when due to low demand you have to refuse to sell certain goods .
Search engine optimization is the most important element of each site and the owners of online stores are well aware of this. Pages of old products in online stores, what to do with them, so that search engines do not consider a simple page deletion and it did not affect the optimization?
Tips on using such pages were given by Google employee Matt Cutts. In his comments on one of the questions of users, he said that first of all it is necessary to pay attention to the site itself, and only then make the right decision.
In order to fully answer the question, he divided his answer into several components:
Each owner of a virtual store should keep an eye on trifles and not ignore the pages on which the "outdated" and out-of-sale items are presented, if they do not want them to appear problems with optimization or behavioral factors.
It will also be interesting to you:
- Trading niche products
- How to offer additional purchases better?
- Creating a funnel site