Hello, everyone! The fourth module of the Challenge 2010 marathon starts today. The main theme of the module is Passive market leadership .
Why do some people succeed in their niche while others do not? Being closely involved in the Internet business, I am in a very favorable position: I see thousands of enterprises. Some work very well, others work fine, and still others do nothing. Everyone gets a well-deserved income for his work and efforts.
I noticed that well-functioning enterprises have one common factor that helps them to be leaders in their market. And I want to teach this concept in the lessons.
Consider a simple example. Suppose you have a choice between two suppliers. Which of them will you start working with? Immediately do not answer. What will influence your opinion? Suppose also that you know one of the suppliers. From where You selected it at exhibitions, read reviews about it, articles. You saw him at conferences, you know that he has his own Facebook page. In short, you know a lot about him. Then which supplier will you start working with?
People tend to follow or imitate leaders. And even if the other supplier has the goods and conditions, perhaps better, psychologically you will be more disposed towards the first one. And the reason - trust based on information and opinions of others.
This is business ethics, psychological fundamentalism, as old as the world. If everything is so simple, then why many are not successful? And who teaches leadership? You were taught this at school, or maybe at the university, ... no, maybe at work? I am more than sure that NO. This is not taught, because it is “not sexy”, not cool, boring.
Getting back links from fat trust and authoritative websites is included in the concept of leadership? Of course. Google pays attention to anchor text and backlinks . He also looks at the acceptor content page in the short term. What do I mean?
Where does the news spread faster: in Tweeter, Facebook or Google? When people wanted to read news about the death of Michael Jackson, they all chorus typed in requests to Google. But, did not receive anything in the issue. Google has not yet indexed the pages with this news. Then people rushed to Tweeter, Facebook and other social networks where the news spread instantly. This is the short-term perspective. It allows you to get an audience to your site before anyone even when search engines didn't index new pages. Google analyzes history pages, its traffic. He sees that thousands of hosts have visited the page, although his spiders have not yet visited the site. “Oooh! That means a weighty page. Where did the hosts come from? We’re watching ... Twetter, Facebook, etc.” The page and site rankings are crawling to the top. As the Russians say, “Who succeeded, he sat down”. Afterwards, Google spiders will come to your site more often. This will give you a competitive advantage.