Internal and external marketing. What is more profitable? - Profit Hunter

Internal and external marketing. What is more profitable? - Profit Hunter More profitable for whom? ... The benefits of search engine optimization of services are becoming widely known thanks to webmasters and customers. For webmasters, this fact is reasonable and requires no explanation. For SEO is our main income. What is the benefit to customers? High return on investment . An increasing number of customers are moving their resources away from traditional forms of marketing, redirecting them to the search engine optimization sector. For example, at the end of 2010, the average return on investment was 2,500%. This means that every dollar spent brought in $ 25 of additional income. And this fact is not only for the burzhunet.

It is impossible to say that such statistics are equally rosy for all types of online business. After all, initially it is impossible to guarantee the predicted result. Your investment can be adversely affected by the misunderstanding of the difference between traditional and Internet marketing when choosing a keyword. It can be said that the whole problem lies at the heart of the foundations of any internet business site — the inability to form the semantics of the core.

External marketing vs. internal

External marketing is a traditional form of marketing that includes finding customers by creating a brand reputation (flyers, billboards, spamming, etc.). The focus of internal marketing is the possibility of being found by customers (visitors with search results).

External marketing is limitless in terms of its impact, while internal marketing has limitations. Indeed, there is almost no limit to the impact of how much advertising a person can be exposed to. There is a sufficient number of billboards, television spots and newspaper ads in order to give the producer a chance to influence its potential consumer.

However, with internal marketing and search engine optimization, the situation is different. There is a limited number of results that can be found on the first page of search engine results (TOP1-10). The assumption that about 90% of searchers do not apply for the results of the second page makes it unlikely to view a result that is not in the top ten.

As a result, the competition for this limited number of places is very tough. Traditional marketing aims to create virtually one competitive keyword (brand). The promotion of such can be very expensive and long, which prevents the receipt of high returns on invested capital. Fortunately, this can be avoided, since there are quite a large number of words that can be identified using search engine optimization.

“Favorite” Keyword

Imagine a shoemaker who sews custom-made shoes: he decided that he wants to start doing search engine optimization. He will no doubt want to make the keyword “shoes”. He knows that it is this word that will bring him the greatest amount of traffic and increase his income (and he is probably right). Perhaps he even has success with advertisements in newspapers. Perhaps “shoes” is a custom-made tag or he will call his beloved dog like that. However, regardless of his thoughts or feelings of closeness to this keyword, this will not mean that the word “shoes” is the best keyword to start a search engine. optimization.

The search engine optimization strategy does not focus on which keyword has the largest volume of queries (HF / VC). It focuses on a group of words that can provide the greatest profit (HF, MF). I think that it is clear to everyone who reads this article. Never bother with the HF on the first stages of promotion (unless of course you are Rockefeller and you like to merge the budget as a charity act).

Once again. Getting profit from extremely competitive keywords can take a long time, while replacing them with keywords with a lower level of competition, you can get a return on invested capital much faster. In any case, it is better to be on the first page for keywords with a lower query volume than on the third page for keywords with a high volume of queries.

As a rule, woofers begin to pull up the midrange, and midrange pull up the treble. The budget due to this strategy is reduced by several times. Does this mean that external marketing is losing customer interest? Not. Telek and every paper brainwashing machine is an integral part of our life and advertising is still the engine of commerce. Search promotion only complements the arsenal of the impact on the minds of the carriers of money and the incentives to spend them, and we earn.

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