how to recognize them - Profit Hunter

Do you spend the promotion budget on useless links? Unfortunately, those sites that previously had a positive effect, now can be harmful or become useless. Soon, the owners of sites with a "rich" reference profile will give money to remove malicious links. It’s all a matter of drastically changed Yandex and Google ranking algorithms.

• The filter "Minusinsk" from Yandex is aimed at lowering the issuance of sites that buy seo-links to promote their projects. Introduced in May 2015. Superimposed on the resources that are used in the promotion of a large percentage of anchor links. At risk are sites that are referenced with commercial anchors.
• The Google Pinguin filter appeared in April 2012 in order to put off infringers in the issue for an unnatural link profile. These include: link exchange, placing them on link washers, through links in the basement and sidebar, irregularity of their distribution across pages, direct occurrences of promoted requests in anchors.

So, in order to stay and play by the modern rules of search engines, you have to play along with them, getting rid of the spam link mass and building up a better one. However, not everyone understands this, continuing to spoil the reputation of their resource.

Avoid bad reference donors

To fight an enemy, you need to know him by sight. So, malicious donors are:

• Splogs;
• Satellites;
• Article Directories.

They have a lot in common, uncharacteristic for "white" sites, or SOM.

• All these Internet resources are filled with almost useless content and are created only for selling links and / or promoting other resources. They are of little use to people and are very close to the GE.
• Puzomerki are present on these sites, but the real traffic to them is negligible. Projects are able to make a profit only by placing outgoing links. For example, a resource can have about 1000 indexed pages, but the flow of visitors does not even reach 50 people per day.
• A negligible time to visit the site, few page navigation and other actions on the site, a large percentage of failures.
• Spam outbound links, very few linking resources. Links from the site significantly exceed the number of incoming links. At the same time, the former most often have a commercial anchor and lead to the sites of companies selling goods or services. Very rarely, sales projects refer only to the resources of their subject matter: in most cases, they advertise everything advertisers offer, from baby diapers to rental of mobile cranes.

It can be assumed that in modern realities such projects will not last long. Inevitable extinction awaits them thanks to the filters mentioned at the beginning of the article. However, as long as these sites are successfully indexed, inexperienced optimizers will continue to buy low-quality links, despite their zero or negative effect. Today it is crucial to recognize the TOS and distinguish them from the SOM for successful external promotion.

Splogs

They are created specifically for the promotion of "white" sites on free platforms like livejournal, blogspot and others. In the past, splogs were a common way to promote large Internet projects, such as branded online stores. In those days, when the quantity of the reference mass was more valuable than quality, the splogs grew like mushrooms after rain.

These spam sites are still being created with another goal: selling links. They do not require large investments and labor costs and yet bring profit to webmasters. However, there are no returns today from splogs: reference donors do not bring traffic, which means that search engines consider them useless and do not take into account in the ranking of the acceptor.

Satellites

These are sites created for the same purpose as splogs. They are of various types: service sites, information portals, catalogs, online stores. Satellites are usually created by auto-completion using various scripts. The networks of such HSs before the implementation of the Penguin algorithm successfully attracted customers to the company's main sites. Many advanced only by satellites and were successful.

Article catalogs and sites

Created solely for the sale of links that increase the "puzomerki" acceptors. At least, they gave a positive effect before the introduction of filters. Catalogs-collections of articles, as a rule, do not provide traffic, since it is simply negligible there. Consequently, their influence tends to zero.

Which links work today

Live articles . First of all, these are links that bring targeted visitors. Central Asia is interested in the topic, clicking on the link is delayed on the site-acceptor for a long time. Ideally, an interesting article is specially written under the link that reveals the essence of the topic and lures to read or view content on another project.

Of course, it is not easy to find high-quality texts that you want to read to the end. Need a specialist with a deep understanding of the topic, able to keep the reader's curiosity. The price of such texts is many times higher than that offered on ordinary article exchanges. However, their value is much greater, since, in addition to transferring weight, they bring living interested people to the site.

Links to visited projects . Trust resources with a large base of regular readers and consistently high attendance are what are working today. However, even on such projects it is important to be able to interest people to get the most out of it.

Crowd marketing . This trend is not new now: to dilute the link mass, they increase links from forums, social networks, blogs, question and answer services. Naturalness is important here. The surrounding text should be recommendatory in nature; references should be made mostly without anchor. Profiles from which it is planned to put them down, it is highly desirable to pre-pump (profile age, number of messages, filling in information).

Natural Reference Profile . A profile in which most of the links are anchor with direct entry of the key is a tasty morsel for filters. It should be diluted as thoroughly as possible, including with links to “nofollow”, which Google perceives as natural.

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