To become a successful blogger, at first glance it seems not so difficult - fill your site with interesting materials and do it as often as possible.
In fact, the success of each blogger depends not only on how interesting information he shares and how often it publishes.
Among the important factors are the external design of the project, its functionality, as well as optimization.
Every publication requires a competent approach, and if you do not study SEO in advance, then you will have to redo all your articles.
How to optimize a post for a blog? In this article, we will look at important rules for optimizing publications.
Qualitatively optimized content gets much more chances to reach high positions, so your efforts will not be in vain. Rules for optimizing blog posts:
Before writing each article, you need to highlight a couple of popular requests for which your material will be displayed in search results. To do this, go to WordStat and enter a query on the selected topic:
The statistics service shows what exactly Yandex users are looking for the last month, and you choose the appropriate words and phrases from the list. The more requests, the better, but the competition for such requests is more serious. For young sites it is better to choose not high-frequency requests.
2. Competitor analysis.
By optimizing the material you don’t need to invent something new and contribute creatively, it’s much easier to create a post that is better than that of the main competitors. Your task is to make not just high-quality material, but an article that will look better than the leaders.
Everything is simple, go to the search and enter keywords, and then go to the 5-10 first sites:
Quite often, various services are in the lead It is almost impossible to get around them because of a high trust. Therefore, analyze only the articles of competitors. Check everything, what keywords they used, how they were installed, with what frequency, what structure of the material, and so on.
3. Keyword placement.
Each selected query must be repeated in the article several times. In the header, it is best to use a direct entry of the key. In the text, you also need to add the main type of keywords, but also use blurry keywords:
The first paragraph must contain a direct entry, then you can also use blurry options. Good when ranking and affect the subtitles, if you specify in them all the requests.
After entering a query in search engines, the user observes a page with the results, where the name of the page, the address, and a small description are presented - this is snip. It must be compiled for each material separately:
Try to describe information from your material in the most concise manner. Besides the fact that this is taken into account by search engines, it is easier for users to find exactly what they need. The snippet should be unique; it is not difficult to write a couple of sentences on the topic of the material.
Search engine optimization has many subtleties, and according to search engines, the ideal page is also a page with spelled tags. This factor is necessarily taken into account when ranking. If you have a WordPress site, you can solve all the problems using the All in One Seo Pack plugin:
To fill in all the necessary tags, you can use a special one inside the admin panel functionality, and you do not have to climb into the code. Please note - the description of the record, this is the snippet.
It is worth adding here that the tags h1, h2, h3 ..., you need to add a subtitle to each and correctly make them nesting.
6. The amount of text.
The exact volume of characters is impossible to name for a competent optimization, since you can find different materials in the results. But one thing is certain, search engines give preference to content and volume texts.
If you want your material to take a leading position, try to fully disclose the chosen topic, with all additions, instructions and other data. The volume of 3-5 thousand is quite enough, but it all depends on the chosen topic, how wide it is.
The better the article is, the better it is optimized. Search engines analyze text for footnotes, bulleted and numbered lists, highlighted words, subtitles, and so on. As practice shows, the division of the text into paragraphs is not taken into account, since in the search results, leaders often have solid texts.
However, you should strive to ensure that visitors like the page.Search engines have long been declaring that if people like the site, then its position will be high. In addition, when ranking pages, behavioral factors are taken into account, and the better the material is decorated, the better the PF.
8. Media content.
The presence of media content also affects promotion. A lot of text on the page is good, but visitors need to submit other information formats. It would be great if you add unique pictures or videos to your literate text material.
9. Closed external links.
The fight against link spam has already caused a lot of different disputes, and some webmasters, like paranoids, close absolutely all external links. If you refer to Yandex, Google, YouTube and other popular projects, then the links can not be closed, in all other cases, the Nofollow tag is better to register.
Close a link from search engines easily, you can enclose it in tags or use a form. a href = "Link" rel = "nofollow". anchor / a. . To close a link from Yandex, use tags.
10. Internal relink.
It will not be superfluous to place internal links in the conclusion. Surely there are several materials on your site that are similar in subject, just link to them, this will also have a good effect on page optimization. The more often you link to other content on your blog, the better. Do not close these links.
Now you know how to optimize a blog post and you can put this knowledge into practice . Follow all the rules, and also make sure that your articles are unique and do not contain errors.
Well, after publishing them, use to determine how relevant material you have compiled for key requests.
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