Many people understand the importance of creating human-readable URLs (NC) for promotion. However, not everyone is exactly how these CNCs need to be formed in order to maintain consistency and correctly present addresses to search robots. For those who do not quite understand how the “friendly” url differs from the “non-friendly” (i.e. unreadable), we give the following examples:
It is important to follow the logic and make the URL as informative as possible. For example, on any site there are categories, but they are not always reflected in the addresses of pages. Take for example 2 options for writing the url address:
In the second case, the address does not contain the name of the category. Plus, it certainly is. For example, the url is short. However, there is also a minus: we do not understand which section of the site we are in, and the search engine does not even can determine the category.
When segmenting an address into sections, we can understand which of them gives the most visitors, and thus understand what is most relevant for the target audience. The disadvantage of this method of placement is that the content site may contain categories, sub-categories, and even sections within sub-categories. The CNC in this case becomes uncomfortable and too long.
Let's look again at the CNC, located above. Both are very long, and sharing them, for example, in a personal message, is inconvenient. In addition, some Internet resources cut the text of too long URLs, leaving dots, or even cut off the address itself, forming a broken link.
Long CNCs, although understandable to search engines, are not very convenient for users of mobile devices, who do not have the ability to simply copy the link, and all those who are going to record the url address under dictation.
Although long links have their advantage: they can be generated automatically with the help of plug-ins, and there is no need to manually register.
However, if you want maximum convenience for those who read you and quote, then the whole essence of the article / content in the link is better to fit in one or a few words. Here, for example, how you can shorten the address:
profithunter. ru / trafik / prosel-trafik
That is, we take only the keyword from the title of the article, and not the entire title for the CNC.
If your categories are on your blog or the pages themselves are written in Cyrillic, this should be eliminated, because some browsers can spoil URLs like, for example, here:
However, if the site is dedicated to some concepts and terms, it is completely acceptable to use Cyrillic. Take, for example, Wikipedia:
For SEO, the difference is whether the address will be written in Cyrillic or not in Latin. Simply Russian letters are more convenient only when the domain is in a zone. rf In this case, there is no need to switch the layout in order to manually type the address.
It happens that the site publishes content that is important only in one or another period of time, and with its passage ceases to be relevant. In this case, the numbers in the title pages of the articles will be useful to us.
For example, here’s the url spelling:
profithunter. com / news / google-trends-2015
profithunter. com / news / google-trends-2014
If you want to bring visitors from a search by image or video, it is advisable to create pictures with human-readable addresses, for example:
ste. com / images / avtomobili. jpg
Site. com / images / 1253435. jpg
How to use URLs with a tail. html or without it? It all depends on the purpose of using CNC, which will be discussed further.
Used to define headings, static pages (such as "contacts", "about the blog", etc.)
Used for dynamic pages (mostly articles, posts), if the site has only one category.
There are ID records that are difficult to remember. It is advisable to use such a pattern on news portals when news headlines are repeated. ID helps to uniquely identify addresses. However, this option is not very good for SEO and is not user friendly.
If the relevance of the content on the pages is important, then this version of the address can be used. It fits online diaries and news sites.
The CNC in this case is considered as bread crumbs, from which the visitor easily finds out exactly where he is on the site. Such a template has one disadvantage: if we transfer the page to another category, it is necessary to set 301 redirects and change the address to a new one.