Not every YouTube video effectively works for a brand. Every video should benefit and influence your popularity.
The ideal way to increase brand awareness is to install the logo on a YouTube video. However, this is not the only option, because you can still insert a screen saver.
How to make a screensaver for video? Recently, we talked about how to make a screensaver for a YouTube video, but there it was about an image (preview).
Much more effective to make a full-featured video , which you will then add to each video. Spend time and do it once, then use it constantly.
To quickly and easily create a quality screensaver, you can use any video editor. To demonstrate an example, we will use (we mentioned this editor in an article about useful software for bloggers).
There are few templates in the program, so it is better to find a short splash video in advance and pick up a music track.
Make it easy, for example, you can use a site where a huge number of screen savers are available for free:
They are like an animation on which you later apply your text ( for example, a greeting, logo and site name).
The only negative, such videos can be in MOV format, and Camtasia Studio does not support it, so you have to convert the file.
After downloading the video, simply drag and drop it into the program, select and set a large size. At the bottom, you can choose the time of the video, if you want to cut it:
After that you need to add some text to the screensaver. To do this, use the callout (callouts), click on the letter T and prescribe the text (we arrange it and change the location if desired):
It will be nice to add a picture to the text. The program has templates, but it is better to upload your site logo:
It remains only to impose music. You can use ready-made versions of Camtasia Studio, or even record something yourself.
If you want something really interesting, of high quality and you don’t have any copyright issues, you can even buy a soundtrack on an audio stock. Regardless of where you take the audio track, just drop it into the program and drag it to the tape below:
Make it so that the video and audio match up in time. The last step is to save the resulting splash screen. To do this, in the top menu, click on "Produce and Share", and in the window that appears, be sure to choose HD quality:
Depending on the length of the screen saver, it will take some time to convert and As a result, you get a regular video file.
You do not need to add each video to Camtasia Studio to install a screensaver. This can be done in the YouTube editor. Go to the "Creative Studio", select the "Create" settings section, and then the "Video Editor":
Before this, add a splash screen to your video list. Once on the next page, just choose a screensaver and your video. Add them to the scale (splash screen first):
In the upper right corner there is a button to save, make sure that the screensaver is set correctly and click on it:
That's it, you can edit at least all your videos with this manual. When adding new videos, also add a splash screen and then publish the video.
In general, adding a splash screen to the beginning of a video on Youtube is not as complex as , so even a beginner can handle it. If you have not used it before, be sure to start, each viewer will watch your brand (site name), and this will increase its popularity.
You will also be interested in:
- How to improve the video?
- 9 rules for optimizing videos for YouTube
- Creating a marketing video