Selling goods through an online store is the perfect way to a successful business. Many people embark on the implementation of virtual stores, and it is worth noting that allocating profits is quite real.
Like any other type of business, opening an online store is associated with some features and requires some knowledge from the organizer. Website visitors are not so easy to turn into buyers, but with the right approach, conversion can be increased.
In this article you will learn how to increase the conversion of an online store, which have long been used in practice.
Effective conversion of visitors into customers
Experienced experts argue that the main focus for increasing conversion should be done on 3 factors:
- To cause trust in the buyer. To gain credibility, you can add reviews, submit licenses and tell about yourself, but this may not be enough. After conducting several experiments, experienced optimizers were convinced that the conversion rate could be increased by adding a product rating. All you need to do is to set some stars in front of each product and make sure that the rating of the best-selling products is high. Most online shoppers choose products from the “Most Purchased” category, as they trust the opinions of others.
- Stimulate bonus action. One of the most effective options to increase the number of buyers is to offer them favorable conditions. In order not to lose part of the profits, you must use this method correctly. For example, using the conditions that when buying from 5,000 rubles, some bonus is attached to the main purchase. In this case, the practice also showed that the conversion increases.
- A push to buy. There are several ways to push a visitor to order fulfillment, but this must be done carefully so as not to scare away a potential client. The best option is to add payment information by credit card or other methods. For example, in the card of each product, indicate "Payment is possible through - transfer of payment methods."
Of course, these are not all ways to increase conversion, but these options will help you to increase sales. Sometimes the obvious little things can be an effective way to improve your business, try, experiment and make your site even better.
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