How to get to the leading position of the issue? site optimization improvement

Problems with website optimization are quite common, some webmasters generally think that they don’t need to learn SEO, and their projects will gain popularity due to creativity and a lot of information. In fact, resource optimization is one of the most important factors in its development.

In this article, we will look at how to optimize your resource using two resources. I would like to note that this option is suitable even for those sites that have not been optimized at all. We have long been looking for an answer to the question of how to get to the leading position of the issue? Then this material should be interesting to you.

How to get to the leading position of the issue? site optimization improvement

Improving Website Optimization

What do the search engines take into account when installing websites in the issue position? A special robot analyzes a huge number of factors. Its main task is to find material that is more relevant (relevant) to the request.

By optimizing the pages of your site for certain requests, you can provide the search engine with a large number of relevant materials that will necessarily take high positions in the issue.

How to get to the leading position of the issue? site optimization improvement

Compose the semantic core

First we need to get a certain number of keywords for which we will promote our site. For this there is a special service http: // key-hunter. ru. After registration, you will be given a trial mode in which you can pick up 300 keywords for your site.

Add the site address, specify the region (for example, Russia), add a few keywords for your project and start the selection:

How to get to the leading position of the issue? site optimization improvement

Compiling the kernel takes about 2- 3 minutes, after which you will be presented with a list of keywords. Of course, it will not be big, but this is enough for a start. At the bottom of the table there is a link to download in CSV format (Excel), click on it and download a list of keywords:

How to get to the leading position of the issue? site optimization improvement

Now, to determine the relevance of the pages and select each of These are the key word for promotion, go to the site Megaindex. ru and go through registration. Immediately after registering, add your website and specify the promotion region:

How to get to the leading position of the issue? site optimization improvement

After that, an empty table appears in which you need to import the semantic kernel that we received from the Key-hunter website. ru. At the bottom of the page there is a link to import keywords:

How to get to the leading position of the issue? site optimization improvement

Now it remains to specify the path to the CSV file and add queries:

How to get to the leading position of the issue? site optimization improvement

After that we get a large table with different values, in which we are interested in the relevance of the pages:

How to get to the leading position of the issue? site optimization improvement

Here is an example of a table with 5 keywords, the number of their queries, and also relevance of pages that are suitable for adding these queries. The column "Page for promotion" contains a link to a page on your site that is suitable for promotion on a specific query.

Initially, the percentage of relevance may not be high, but it can be fixed. Click on the percentage indicator and get to the page where all the defects are indicated:

How to get to the leading position of the issue? site optimization improvement

For example, we selected one of the pages of our blog, as you can see, the page relevance is 88%, this is excellent indicator, but it can be improved. How? In the side section, you can see a list of criteria for evaluating relevance, as you can see, in the “Important” line one item is missing. Click on "Important" and the page scrolls to the place we need:

How to get to the leading position of the issue? site optimization improvement

The only thing that was missing for the perfect relevance of the page is the keyword in the Keywords tag. Adding these words is not difficult, and high relevance will help us to reach higher positions in the issue.

In the same way, try to select a query for each page of your site, and then work on relevancy. In the system Megaindex. ru services offered to convert pages, but the cost is quite high, so it is better to do it yourself.

Try to increase the relevance of pages for medium-frequency queries, and you will definitely notice how the position of the site in the issue has improved, and accordingly the attendance has increased.

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