Most modern entrepreneurs actively use the Internet to attract customers.
At freelancing exchanges every day there are suggestions for developing websites for companies, which indicates the interest of businessmen in creating additional sources of customers.
But website creation does not always help to achieve a large increase in customers, since this also has its subtleties. How to get maximum customers from the site? For this we have made some useful recommendations. We will not talk about optimization and promotion, suppose that your project already receives a lot of visitors.
Growth of clients from the Internet
- Landing pages. The most effective way to make visitors of your customers is to develop special pages through which traffic will be converted. It is best to select a number of leading products and develop separate pages for each of them. We recommend reading the article What should be on a one-page site where we described everything that should be on the landing page.
- Clear calls to action. No site created for conversion is complete without calls to action. Every visitor to your resource should observe some call, so it must be placed as high as possible (in the structure of the site) and allocated. Also, it will not be superfluous to add buttons with calls (buy, register, start).
- Selling texts. Text content must be placed, for a detailed description of your proposal. Through the Internet, people can not really check the properties of the goods, so they need detailed descriptions. In the article The Originality of the Sales Page, you can find useful information for compiling such texts.
- Accounting quick view. Numerous studies have shown that many visitors to sites only quickly "go over" the text. This also needs to be taken into account and compiled information so that even a quick look at the page will attract the visitor's attention. To do this, you need to install effective headlines and highlight the most important points (in bold, borders, etc.).
- Limited Offer. When the timer is set for a profitable offer, it forces visitors to make decisions faster. This method of increasing sales works effectively and we have already presented it in the article Methods of increasing sales, where you will find 23 additional options for increasing deals.
The Internet can really bring a huge number of clients, but this will require not only creating a website and running its advertising. Maintaining a website for business is difficult, so it’s better for him to involve an individual specialist in the state.
I advise you to visit the following pages:
- Why do customers leave the site?
- What do your customers think?
- How to convince a customer of the purchase?