Let's start the review of the second part of the article about creating a perfectly optimized page.
Number of repetitions of keywords - it is impossible to determine exactly how many keywords or phrases are needed on a page. But practice has shown the following results: 2-3 repetitions on small pages, 4-6 repetitions on longer pages. In general, it is about 5% -7% of keywords from the entire text of the page, i.e., for 1000 characters - 50-70 characters of keywords. With normally optimized pages of the site, so many keywords are enough.
Keyword density - as an algorithmic component, keyword density is a complete myth, despite the fact that it touches even the great bright minds of SEO experts. There is no formula by which to measure the relevance of keyword density.
Combinations of keywords - variations of keywords on a page affect its ranking in the eyes of search engines. Variations create the “context” of the main keyword of the page. In the last article there is a picture that clearly shows the use of the variation of the keyword phrase “chocolate donuts” in the text.
H1 header - for a long time it was believed that the H1 tag is of great importance in page optimization. The latest data on the correlation study (comparison) showed that the H1 tag has a low degree of correlation even at high ratings (in fact, almost zero). Nevertheless, we advise to correctly use the H1 tag as the title of the page and, preferably, it should begin with a key word or phrase.
The header H2 / H3 / H4 / Hx is lower in weight than H1. Should be used only when necessary. For example, markup text. For SEO, they carry no significant value.
Attribute ALT - this attribute is very important. It affects SEO and gives weight to keywords and phrases. Studies have shown that ALT reliably holds a high ranking correlation. Therefore, we strongly recommend using graphic images / photos / illustrations on important keywords or phrases spelled out in the ALT tag attribute. img. .
Image Name - the traffic from images can be basic in some cases, as well as a natural way to search for information. Therefore, in the names of graphic files use meaningful names, and not just numbers or a set of letters. Search engines can read file names.
Bold / Strong - highlighting keywords in bold text has little impact on SEO. Such a selection is more suitable for targeted use, since it allows to highlight visually important key elements of the text.
Italic / Underlined - surprisingly italic and underline have a greater influence over SEO than bold / strong.
Internal anchor links - affect. Internal pages gain extra weight.
HTML comments is the same, only for external sites. That's why they are comments.
Click depth - the more competitive and significant expressions are used in keywords and phrases, the more higher in the structure of the site they should be. Consequently, fewer clicks will need to be done to reach such a page.
Number / percentage of internal links - more related (relinked) pages tend to rank higher.
Content links vs static navigation - search engines, it seems, are beginning to recognize the place of links on a page. Thus, using links in the style of Wikipedia, rather than in static navigation, you will gain great benefits for your site. And do not forget that Google considers only the first link that it will meet in the code.
Links in sidebars and footers - the latest research shows that Google can absolutely discount the link located in the footer. Links in the sidebar suffer less from search engines. For static navigation, use the upper parts of the site (in the same sidebar).
The location of the keyword - important keywords should be placed in the first words (50-100) of the text content of the page. Usually in the first paragraph. Search engines have some preference for pages that use keywords as close as possible to the top of the page.
Content structure - For a search engine, there is not much difference in how the text is constructed. Although many webmasters use a clear page format of the text (introduction, main part, examples, conclusion). This is more important for the reader than for the search engine.
You can really evaluate the quality of the implemented optimization by testing the page and keywords.However, please note that 20% of the most important parts of the page and elements (title, internal links, etc.) will give you 80% of the optimization value.
Image content (in descending order by%):