SEO practitioners have heard, and often asked themselves this question themselves. Unfortunately, there is no ready answer to this question. Not because optimization is a difficult and unsolvable task. There is no ready answer owing to the algorithms constantly changing and supplemented by new filters. More and more we have to take into account dozens of factors when optimizing. Therefore, in this article I will try to maximize the topic of "perfect" page optimization. Why pages, and not the site as a whole? The answer is simple. Page is the basic basic unit of the site. If there are problems in it, then with the site topics more.
For example, take:
TITLE is the most important key element on a page. In the title of the page it is desirable to use the most important keywords or phrases. Moreover, these keywords or phrases should be located at the beginning of the sentence. Below is a graph (built on research data) showing the interdependence of the weight ( Weight ) of the keyword on its position ( Position ) in the title:
It is obvious that the use of a keyword or phrase from the very first words in the heading affects the high degree of correlation (matching) with the high rating of this keyword or phrase.
Meta Description - although not used by the main search engines for ranking, Meta Description has an important place for the targeted use of a keyword or phrase. After all, we see fragments of the description in the search results. Also, the description affects the clickthrough rate, thereby increasing traffic.
Meta Keywords - today, I do not recommend using this tag for my sites. This is connected, already from history and practice, with the abuse of keywords or phrases. Do you want search engines to consider keywords? Optimize the page content, not the meta tag.
Meta Robots - although not necessary, you need to be sure that it does not contain any directives that can prevent search engines from entering and indexing the page.
Rel "Canonical" - used on large sites with a complex structure. If the site is small, it is still advised to use this tag. Its main task is to indicate to the search engine the only correct one. (canonical) URL of the page, thus excluding duplicates. We’ll talk more about it in one of the following articles.
Length is shorter The URL, the more search engines like it and the more likely it will be taken to thematically related sites.
Key places - the closer the keyword or phrase to the domain name, the lu more. For example, site. com / keyword exceeds the rating of site. com / folder / subfolder / keyword . This is the most recommended optimization method links (albeit not massive).
Subdomains vs pages - despite the fact that subdomains may have specific keywords in their names, thereby arranging the necessary the keyword is at the very beginning of the link, preference is given more to folders and subfolders, rather than subdomains.
Word delimiters in the link - the hyphen "-" is still considered the king of all word delimiters in the link. By the way, in file names, for example, graphics, words It is also better to separate the hyphen. This is due to the fact that search engines actively index images where words are separated by a hyphen.
We’ll cover the subject and other important elements of the page article.