After receiving a certain profit from sales in one month, many entrepreneurs on the Internet believe that they can earn as much in the next.
It all depends on what you do. In some areas, profits can jump from 100% to 0%, depending on the time of year.
Seasonality of business on the Internet also affects the incomes of entrepreneurs, just as in real life.
Sales decline is observed in almost all niches, and this should be taken into account in order not to go bankrupt. A simple example of the fact that not always the income will be the same - the sale of bicycles, for which there is demand only in the summer.
By the way, seasonality is one of the reasons why site traffic is falling. Seasons and even months must be considered when calculating the expected profit. It’s good that you can easily calculate the seasonality in the hotel, tourist and other business.
The statistics developed by Yandex come in handy for this:
You need to enter a thematic query related to your activity and after that select the query history. By how often users enter a particular query in the search engine, you can determine the seasonality of the business.
The data is presented in the form of a graph, which is very convenient:
This is a graph of the "Buy a bike" query frequency. As you can see, from July to November, users are least interested in this. But from March to July, this request is used most often.
For more accurate information, look at the charts for several keywords. In addition to the schedule, you will be provided with input statistics in numbers:
Data is collected for the general audience, so they may not be entirely accurate. For example, in more southerly cities, summer comes earlier, and in some regions there is no temperature below -10 degrees.
Therefore, it’s better to determine the geography of the target audience and set the filter:
Even foreigners can use Yandex, but if you run a business Only in Russia, you do not need general data. Limit your audience, collect statistics and determine the seasonality of your business correctly.
With one simple service you can determine the seasonality of a business by industry . No matter what you do, check the data. Even if the products are relevant in the winter and summer, it is worth seeing when customers more often use the search for goods.
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