Modern search engine algorithms are designed to prevent low-quality sites and ban those that violate the ranking rules.
If your site turns out to be a malicious violator, a ban will be waiting for it, which is very difficult to get rid of in the future.
How to prevent and avoid imposing sanctions on the part of search engines? We describe several recommendations and give advice to webmasters so that they do not have to subsequently throw their resources.
Recommendations for webmaster
- Page optimization. Observe competent optimization to prevent spam on your site. The number of keywords on each page should not be large, and when using several queries, it is better to take various word formations and not focus on similar ones.
- Content quality. Use only good materials for publication on your site. Pro articles that do not have uniqueness, contain a bunch of errors in the text and are not interesting for site visitors, it is better to completely forget. Do not stint and fill your resource only with quality content.
- External optimization. Do not get links from poor-quality sites. These include spammed directories of sites whose administration does not check links to them at all, banned sites, etc. Otherwise, the presence of a large number of bad external links will be a reason for a ban from a search engine.
- Advertising on the project. It is better not to load your site with a copious amount of advertising, and, moreover, a very young resource, which first needs to stand up. Earn on the sites can and should be, but especially in this moment you need to know the norm.
- Other factors. Also plays the role of creating a unique design, the fight against spam on the site, the absence of viruses in the code and broken links. Do not throw your resource, but constantly work to improve its quality, filling it with a large amount of content, consider all the rules of search engines where you are going to move and then you will not have to fear standard sanctions from search engines.
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- What is ranking?