When it comes to SEO, it is crucial to investigate the level of competition. Knowing where you are in relation to competitors, you can develop strategies and tactics necessary to achieve optimization goals. This will allow efforts to focus on the most important and identify realistic plans.
Who are the TOP competitors? What exactly (what are you not doing) allows them to achieve such results? When do they publish content and how is it distributed? All these questions need to be given extremely accurate answers, because they will be the driving force in developing search engine strategies.
Competitor analytics can be quite lengthy, but if you follow these tips, you will be a little easier.
The best measure of success in analytics of competitors is how well it helps to achieve priority business goals, including getting new leads, increasing brand awareness, increasing the number of subscriptions, or something else. One thing needs to be understood: success must be measurable.
Accurate reports are important, as they determine how close you are to your goal. Therefore, it is important to clearly identify specific numbers before promotion and always keep them in mind during analysis.
When analyzing rivals, the optimizer first looks at those moments that help them in ranking by target queries. Therefore, it is necessary to find out what these requests are and build the whole analysis around them. It is better to limit yourself to a list of 10 or less key phrases. A customer ordering promotion may need advice on which keys should be promoted, and the optimizer should be prepared for the distribution of recommendations.
Choosing targeted queries has become more difficult over the past few years. In much earlier times of SEO optimization, it was possible to write a bunch of articles related to a key phrase, and that was enough. Now it is more important to choose topics that are of interest to the target audience and build a strategy for the selection of requests around them.
Identify relevant topics for a particular business, and explore the keys related to them. Find those that have good frequency and minimal competition. If you have a big budget and you can afford to win a highly competitive TOP, you can try. But don't expect it to be quick and easy.
After determining the list of requests, determine the TOP-10 competitors for each of them on the first page of the issue. Then their number can be reduced by leaving only the biggest “threats” and, if necessary, adding other rivals at the request of the site owner.
Having done this work, you can begin the analysis directly.
The number of pages in the index is an important metric for tracking, because the more of them, the more often search spiders "visit the site (especially if it is updated regularly). To find out how many pages are indexed, you can specify a query in the PS of the form "site: site. Ru".
It is necessary to understand that the number of url in the index affects the frequency of visits to the site by the robot, but not the ranking. A large amount of content is like a lot of incoming links: neither one nor the other provides a guarantee of getting Top Points in the issue. You can write 300 articles per month and receive only 100,000 visitors per year. Or, on the contrary, the site can be updated on new 15 pages per month and attract more than 500,000 people annually. It all depends on how good the SEO strategy is in general.
Regarding the analysis of competitors, a large amount of indexed content does not always mean that the opponent can not be beat. This is not the only thing that defines the Internet resource as worthy of higher positions in the issue. Mat Cutts, the former head of the anti-spam promotion techniques, talks about this here. However, a large amount of content can to some extent help in ranking.
Finding out how many pages are indexed by an opponent can clarify with whom you are competing in terms of content. And that brings us to the next stage of analytics.
When evaluating the content of your rivals, you can guess what materials your target audience likes, how much they are willing to spend time reading, what topics they are willing to share when they do it and why.In other words, you need to look at the content from different angles: which articles have virality, social value and collect organic traffic.
How many inbound links do you have with competitors? And, more importantly, from what donors do they lead to competitors' Internet resources? Evaluate the quality of the reference profile, not just its volume. Does it look something like this?
Or the profile of competitors is more like this:
At a competitor There may be 300 thousand links, but they are all of poor quality and only harmful. As a result of their use, the site is most likely to fall under PS filters. If you want to imitate competitors in TOP, make sure that you do not adopt their mistakes, but extract only useful strategies for building a reference profile, as in the second example. Choose only those sites as donors that are not spammed.
Consider the mistakes of competitors not as an excuse for imitation, but as that loophole through which you can get around them and get to the top of the TOP.
By exploring opponents and improving their strong strategies, it is possible to formulate their own techniques that will help to become a leader in the search. Climb deeper into the rabbit hole - and you will be surprised at what you find.