How to analyze competitors in the TOP - Profit Hunter

How to analyze competitors in the TOP - Profit Hunter

When it comes to SEO, it is crucial to investigate the level of competition. Knowing where you are in relation to competitors, you can develop strategies and tactics necessary to achieve optimization goals. This will allow efforts to focus on the most important and identify realistic plans.

Who are the TOP competitors? What exactly (what are you not doing) allows them to achieve such results? When do they publish content and how is it distributed? All these questions need to be given extremely accurate answers, because they will be the driving force in developing search engine strategies.

Competitor analytics can be quite lengthy, but if you follow these tips, you will be a little easier.


  1. Goals of online business
  2. Definition of competitors
  3. How many pages are indexed by a competitor?
  4. What are your competitors writing about?
  5. Explore competitor reference profiles
  6. Conclusion

Goals of online business

How to analyze competitors in the TOP - Profit Hunter

The best measure of success in analytics of competitors is how well it helps to achieve priority business goals, including getting new leads, increasing brand awareness, increasing the number of subscriptions, or something else. One thing needs to be understood: success must be measurable.

Accurate reports are important, as they determine how close you are to your goal. Therefore, it is important to clearly identify specific numbers before promotion and always keep them in mind during analysis.

Definition of competitors

How to analyze competitors in the TOP - Profit Hunter

When analyzing rivals, the optimizer first looks at those moments that help them in ranking by target queries. Therefore, it is necessary to find out what these requests are and build the whole analysis around them. It is better to limit yourself to a list of 10 or less key phrases. A customer ordering promotion may need advice on which keys should be promoted, and the optimizer should be prepared for the distribution of recommendations.

Choosing targeted queries has become more difficult over the past few years. In much earlier times of SEO optimization, it was possible to write a bunch of articles related to a key phrase, and that was enough. Now it is more important to choose topics that are of interest to the target audience and build a strategy for the selection of requests around them.

Identify relevant topics for a particular business, and explore the keys related to them. Find those that have good frequency and minimal competition. If you have a big budget and you can afford to win a highly competitive TOP, you can try. But don't expect it to be quick and easy.

After determining the list of requests, determine the TOP-10 competitors for each of them on the first page of the issue. Then their number can be reduced by leaving only the biggest “threats” and, if necessary, adding other rivals at the request of the site owner.

Having done this work, you can begin the analysis directly.

How many pages are indexed by a competitor?

How to analyze competitors in the TOP - Profit Hunter

The number of pages in the index is an important metric for tracking, because the more of them, the more often search spiders "visit the site (especially if it is updated regularly). To find out how many pages are indexed, you can specify a query in the PS of the form "site: site. Ru".

It is necessary to understand that the number of url in the index affects the frequency of visits to the site by the robot, but not the ranking. A large amount of content is like a lot of incoming links: neither one nor the other provides a guarantee of getting Top Points in the issue. You can write 300 articles per month and receive only 100,000 visitors per year. Or, on the contrary, the site can be updated on new 15 pages per month and attract more than 500,000 people annually. It all depends on how good the SEO strategy is in general.

Regarding the analysis of competitors, a large amount of indexed content does not always mean that the opponent can not be beat. This is not the only thing that defines the Internet resource as worthy of higher positions in the issue. Mat Cutts, the former head of the anti-spam promotion techniques, talks about this here. However, a large amount of content can to some extent help in ranking.

Finding out how many pages are indexed by an opponent can clarify with whom you are competing in terms of content. And that brings us to the next stage of analytics.

What do your competitors write about?

How to analyze competitors in the TOP - Profit Hunter

When evaluating the content of your rivals, you can guess what materials your target audience likes, how much they are willing to spend time reading, what topics they are willing to share when they do it and why.In other words, you need to look at the content from different angles: which articles have virality, social value and collect organic traffic.

  • Virality. Look at the content that is most read and distribute. What articles collect the most positive feedback? This will give a hint about what you need to tell your Central Asia. Remember, however, that if one idea becomes viral, it does not always mean that it will work again. Analyzing the content, we are looking for how people respond to it. If the article resonates with the audience, create similar texts that may cause a similar reaction.
  • Social value. Using a tool like http: // buzzsumo. com /, you can find out how high the social value of the content. In the service, you can search for key phrases and domain names to find out its potential for distribution in social networks. If you are looking for something to write, find out how a particular topic has worked in the past.
  • Organic traffic. By evaluating the issue for a specific request, you can determine which content worked best in terms of ranking. However, note that another similar article may not work as well as a competitor. But still it is worth exploring the texts that are in the first place. Look at the volume of articles, who wrote them, what problems were raised, when (in view of what events) were published, why and how they were written.

Explore the competitor reference profiles

How to analyze competitors in the TOP - Profit Hunter

How many inbound links do you have with competitors? And, more importantly, from what donors do they lead to competitors' Internet resources? Evaluate the quality of the reference profile, not just its volume. Does it look something like this?

  • 50,000 links from low-quality sites;
  • 20,000 backlinks from article directories;
  • 100,000 links from gambling sites with non-zero PR;
  • 100,000 links from adult resources with high puzomerki;
  • 30,000 backlinks from comments on nofollow blogs.

Or the profile of competitors is more like this:

  • 50,000 backlinks from reputable sites in the target niche;
  • 50,000 links from press releases;
  • 50,000 links from sites of mixed subjects;
  • 50,000 backlinks from subject blogs that are not clogged with comment spam?

At a competitor There may be 300 thousand links, but they are all of poor quality and only harmful. As a result of their use, the site is most likely to fall under PS filters. If you want to imitate competitors in TOP, make sure that you do not adopt their mistakes, but extract only useful strategies for building a reference profile, as in the second example. Choose only those sites as donors that are not spammed.

Consider the mistakes of competitors not as an excuse for imitation, but as that loophole through which you can get around them and get to the top of the TOP.


By exploring opponents and improving their strong strategies, it is possible to formulate their own techniques that will help to become a leader in the search. Climb deeper into the rabbit hole - and you will be surprised at what you find.

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