The topic of the number of links on a page is a long and ancient discussion. Someone assigns an excess of links only to external ones, and it does not matter how many internal ones. Someone the other way around. Someone is creating a 50/50 discussion. Who is right? ... Is there a maximum allowed limit for links on a page? Is it really important?
Many of you already know this number. From where You may have heard about it, seen or read. Experienced optimizers pay attention to it. This number is included by default in many filters for buying links of various services. And just buying links in Sapa, some optimizers pay attention to it.
Many people ask where did this magic number 100 come from? Is this a hard requirement or just a recommendation?
The 100 link limit came from Google sources and was recalculated over many years. In March 2009, Mat Cutts cited one of Google’s guidelines:
Do not place more than 100 links on one page.
Due to limited bandwidth, early scanners were limited in the amount of data processing on the page. And the 100 links were a good amount of data to fit within these limits.
Bans, reductions in extradition and other penalties by the PS were not a strict punitive rule for exceeding a hundred references. In August 2007, in an interview, Rand quoted Matt Cootes, saying:
Keeping the number of links below 100 refers to a technical rule, not a quality one. This means that we are not going to delete the page if you have 101 or 102 links on the page.
It is likely that at that time, Google began to ignore the number of links. In the worst case, the “100” limit affects the PageRank page.
Since 2009, Matt Coots’s 100 limit is no longer relevant. This was confirmed numerous SEO tests. Google gives a simple recommendation in your manual:
Do not place too many links on one page.
If the page is authoritative, interesting, etc., the PS will be excellent for it, even with a large number of links. The number 100 is not a specific rule for everyone. It all depends on the authority of the site. , the Google limits have increased due to increased bandwidth and data center capacity.
In short, “Yes.” The inevitable reality of SEO is that the more links on a page, the less internal PageRank flows to each of them. Consider a few simple examples.
Suppose that there is a regular website that has a main page and 3 pages of the 2nd echelon or 2nd level in the structure, to which there are links from the main one. Consequently, each of the three pages of the 2nd level will receive 1/3 PR of the main one. Suppose that Google does not transfer 100% of the weight of the main page, but only 85%. We are talking about the actual PR, not the one that shows the Toolbar PR.
Each of the pages inherit 28% (0.85 / 3) of the real main PR.
The second example is similar to the first. The difference in the number of pages of the 2nd level:
Now each of the 150 pages receives only 0.6% of the real PR of the main page.
Google treats each of the 150 links as equal. He treats everyone equally and gives each weight an equal share. Do all the links lead to the same and unremarkable content on the page? I think no. Therefore, experienced optimizers have a strategy of balanced page structure and hierarchy. They pay special attention to internal linking and try to give as much internal weight as possible to the most important landing pages.
Although the number 100 in SEO is more historical in nature, for many webmasters the number 100 is still a worthy good form.