Practically everyone considers the Russian counterparts of foreign projects to be crude and not well thought out.
Similarly, in the plan with Yandex, there are people who are looking for information only in the global search engine, considering its algorithms are prioritized. However, there are many factors by which these services can be compared.
Regionality in Google is one of the reasons why it is sometimes necessary to give preference to the Russian search giant.
The fact is that Google does not provide webmasters with the opportunity to specify the region of the site (Yandex has such a tool). This creates some problems when searching for incorrect information.
Imagine that you live in Belarus, type "Pizza Delivery", and on the first lines of issue are Russian websites.
Obviously, they do not respond to the request, so you have to use longer forms of requests. In Yandex it is much more convenient, since there you can specify your region in the search settings (how to change the search).
Such curiosities are not uncommon, especially within countries. Why is this happening? Because Google does not offer to specify the region of the user or site, it takes it into account for various factors:
In many ways, Google is ahead of Yandex, but if users can easily select the region there and errors are completely excluded, then they often happen on Google. In addition, it is sometimes necessary to conduct a search outside your region, and if it is determined automatically, it is not so convenient to do it.
It’s impossible to talk a lot about regionality on Google, because it simply doesn’t. The search giant decided it was better to locate people and, based on different data, determine the geography of the site. This has its advantages, but manual selection of the region is still more preferable.
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