Like it or not, the Google Keyword Tool is one result: judging by the reviews and relatively weak criticism among bourgeois bloggers, this is the most accurate tool for determining the popularity of queries on Google. And if this is so, then we simply cannot ignore it. Moreover, he analyzes the Russian keywords with no less success than the bourgeois ones.
If you’re already using this tool, great. If not, good too. In this post I will tell you how to squeeze the maximum benefit out of it.
1. The first thing you need to do before you begin to explore the popularity of the symbols of interest is choosing a language and country. This is done where it says Russian, Russian Federation .
If you want to select several languages or countries, click and hold Ctrl.
If geography does not matter to you, select All countries and regions .
2. Generate a list of relevant keywords. This is done in two ways: (1) you ask Google to give you descriptive words and phrases (here you can enter a few phrases through the line)
(if using synonyms, you get phrases, uncheck this option)
or (2) you are analyzing the site: at least your own, even though the main competitor (the latter option is preferable).
3. Switch to exact match mode. General and phrasal correspondences give unreliable data, because they take into account all requests that contain the phrase you are interested in, for example, “cheap plastic windows”, “carved plastic windows”, etc. But the exact correspondence gives information strictly on your phrase (the principle is same as AdWords).
4. Add the necessary and remove unnecessary columns. If you want to see all the information on the phrase, select Show all . It all depends on your needs. For example, apart from trends and average CPC, I don’t need anything.
Wow. Non-acid bids for Runet 🙂
5. Sort the data depending on which variable you are interested in. For example, by the size of the bid:
6. Save data to your hard drive. To do this, it is advisable to download them directly from the window with the results without prior sorting. This is the only way you can save information on query popularity, trends, bids, etc.
There are a lot of applications for this data, ranging from searching for cheap but popular phrases for AdWords campaigns , and ending with the optimization of site pages for popular queries 😉
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