The drift is a hard day. And, it seems, it’s time for Google to give a day off or a long vacation, since his language has already begun to stumble during search results and obviously with grammar some deviations. Or ... We must understand.
Google is one of the most trusted services in the world, and when he tells me that I made a grammatical mistake in typing a search phrase or word, I dutifully accept his corrections. And all this works well for the UK language group, i.e., common English.
The problem arises for the US region (USA), since they have greatly simplified both spoken and written English and do not always follow the strict linguistic and grammatical formulation of individual words or whole phrases. Therefore, many US companies use linguistic and grammatical variations of key phrases. Google took note of this fact and included all this American gag in its base.
What do we have in the end? For example, try searching for the word marginalisation (marginalization) or all of us favorite phrase of the search engine optimization and you will see that Google will offer its own variant of writing your query:
If Google and beyond will continue in the same vein, then soon we will all become Americanized Internet users.
But for us optimizers and moneymakers, all this means that you should not put strict grammatical criteria to key phrases. There are variations that Google calmly understands and considers.
The same applies to the domain name or something else. Here is a simple example, but for our Russian region. Search by word for bizzness:
Transliteration took a bang. Here it is, Google who knows it.