As your experience grows, you ask yourself more than a dozen questions about how to optimize both the page and the site as a whole. At the beginning of my career activity, my first optimization was clumsy and ugly. I already understand this now. But then, I thought, “Cool! Not so difficult.” Time passed, gained experience, knowledge, read a pack of courses, watched a bunch of videos on optimization. Unfortunately, most SEOs say and write somehow in general, without going into details and subtleties of this important matter. In principle, it is understandable why. Secrets, secrets, burning is not for the public. The money version of knowledge is valued more.
Beyond the hill However, there are guys who are not averse to sharing their long-term knowledge, including co-author of the mega blog SEOMoz (read I had something of it since the beginning of this year) randfis , which asked several simple questions:
To test and get answers to such questions need a strictly controlled environment. And even then the answers will not be absolute. For example, the presence of a keyword on a page is certainly better than its absence. But the question is, how much can they be safely delivered? If any one link from the page in PR1 from the depth gives a lot of weight, then is it really worth thinking about the number of keywords?
"I have already investigated this phenomenon with links and transfer of their weight. Let me remind you the testing steps”: >
These results are quite consistent formulas for calculating the ranking of pages within one site, as well as its ranking in search results as a whole.
How does all this look easier in life? Imagine that you have two links to a blog page. One is in the top navigation menu, and the other is lower in the text of the page. For Google, in this situation, the anchor in the navigation will be more significant than in the text. Two links lead to one page. Google will consider the first one as the original, and the second or third duplicates. And note that the “ignore” is not in the text of the anchor, but on the landing page, to which they point. Visually, it looks like this:
From the figure it is clear that more important is the link from the text, since it contains the exact keyword relevant to the text. How to be? Register the nofollow attribute for the first anchor. Thus, you are able to direct yourself along which path and where the link weight will flow by pages and, accordingly, influence their ranking.