In Google, the definition option appeared as early as May 2012, but so far it has been used by a smaller proportion of optimizers. In issuing when typing a query of the form "Concept - this" in the first place appears the definition of this concept in the box. Here is the link to the source. Due to the fact that the way of promotion in the TOP with the help of Google-definitions is not too actively used, you have every chance to get good traffic.
Note that the picture and the link to the source is not always given. Also, as a user, you can leave your feedback about the correctness of the definition. By the way, on request "life is" in the TOP there is a link to a rather unusual article.
Note that on the mobile screen, a definition snippet takes up almost the entire screen, thereby completely capturing the user's attention.
The frequency of such requests is usually somewhat lower than that of ordinary requests. However, the conversion from them should be higher, since in issuing definitions, the snippets are visually more attractive. This gives a great advantage over competitors.
Another unanswered question - how long the definition option in Google's search engine will last? Perhaps the goal of developers is to improve search comfort for users. However, there may be a hidden goal here: to collect a certain number of definitions into the base, in order to submit them without reference to the source.
The search engine will be able to do without them at all, when the knowledge graph base is filled with information - and Google will be able to give full answers to people's questions, not relying on other sites. In general, this is happening today, because some definitions are already shown without references, for example:
The purpose of the Knowledge Graph technology lies in this : give people what they were looking for without needing to access third-party resources. Today, the knowledge base is updated mainly from the World Book of Facts, Wikipedia and Freebase, as well as from many other sources, which your Internet resource can be. The technology was introduced in 2012, and most likely more years will pass until the links disappear from the issue. As long as the competition is small and the algorithms in this direction of search are imperfect, it’s worth getting out of the TOP through definitions.
By the way, Google definitions for Runet are not as well developed as they are for English-language output. Take, for example, the Russian-language query "Car is" and the English-language "Automobile - is". In the first case, we get a vague answer:
The link leads to a page with the heading "Car is great!" the site, which in Yandex is under the AGS filter and has almost zero traffic from Google. Even if such projects are shot at the TOP in the block of definitions, then there are chances to get there with a “white and fluffy” site - and you should not neglect them.
In the second case, we get a detailed explanation of what a car is, and a synonym appears in the output, and not the search query itself. Source of definition - Wikipedia. Apparently, there was no relevant answer for the word “Automobile”, since “Car” is more common in the language.
A little later in the output we will see the block “People also ask ", which is also implemented for the convenience of the user.
Accident with the definition of" Car "in The above example is rather an exception to the rules, the error is far from an ideal algorithm. But it can tell the optimizer something, for example, that the title presented in the form of “Concept” is “...” can attract attention not a search engine (although not all pages that fall into the definition block have names with such a structure.) Here are a few simple rules:
Before writing any article for a query-definition, it is advisable to make sure that there is no reference to Wikipedia in the issue: it is unlikely that you will want to fight such an encyclopedic giant for first place. Instead, you should look at requests that have not yet been defined by Google. It's easier to find your loophole in the TOP, which has not yet been occupied by competitors.
And finally - an interesting thing for owners of culinary sites: