Google Analytics. Module 2. Day 6 - Profit Hunter

Google Analytics. Module 2. Day 6 - Profit Hunter

Introduction

Hello, everyone! My name is Emily Becker . I'm from WordPress Direct. Today we’ll talk about Google Analytics .

What is Google Analytics?

Google Analytics. Module 2. Day 6 - Profit Hunter

Earlier we said that when conducting marketing research, we collect keywords, phrases, choose a topic. Google Analytics is part of market research and analytics and helps to achieve two important goals:

  1. Analyze a large amount of data. We see what happens when, how much traffic, which parts of the site are most popular, and so on.
  2. Google Analytics shows acceptable statistics, i.e., reflects the most current state of things.

Installing Google Analytics

http: // www. Google. com / Analytics

We will get to the registration (authorization) page:

Google Analytics. Module 2. Day 6 - Profit Hunter

Click on the link Sign Up Now , located under the Access Analytics button. The system will request authorization. In order to register with Google Analytics you need to have a Google account, i.e. a mailbox.

Google Analytics. Module 2. Day 6 - Profit Hunter

After logging in, we’ll enter the analytics profile setting.

Google Analytics. Module 2. Day 6 - Profit Hunter

On this page, click on the Sign Up button.

Google Analytics. Module 2. Day 6 - Profit Hunter
On this page I need to create an account ( Account Name ). As him I choose a domain name. Also, enter the domain name ( Website's URL ) in the appropriate fields, indicate the country ( Time zone country or territory ) and time zone ( Time Zone ). Click the button Continue .

Google Analytics. Module 2. Day 6 - Profit Hunter

Fill out information about yourself: First Name ( First Name ), Last Name ( Last Name ) and Country ( Country or territory ). Click the button Continue .

Google Analytics. Module 2. Day 6 - Profit Hunter

Here you have a choice. You can track a single top-level domain, or you can add multiple sub-domains for the main domain, or select multiple top-level domains. I choose Multiple Top Level Domains to keep all my sites under control as much as possible.

The analytics code should be inserted into the site template. In order for Analytics to collect data from all pages of the site, the code should be placed on all its pages. To do this, simply place it before the closing tag . / BODY. . The code can be obtained later. To complete account registration, click on Save and Finish .

Google Analytics. Module 2. Day 6 - Profit Hunter

That's it. Account created, the code I made to the template. Google Analytics is now ready to collect data. Initially, its status will be reflected as an exclamation mark. it is not yet activated by the system. Later, the status will be shown by a green bird.

Adding Google Analytics to WPD

Google Analytics. Module 2. Day 6 - Profit Hunter

In the site control panel, in the WPD Tools section on the sidebar there is the option we need Google Analytics . We press on it.

Google Analytics. Module 2. Day 6 - Profit Hunter

The Google Anlytics account integration window opens.

Google Analytics. Module 2. Day 6 - Profit Hunter

Click on the link Click here to link your WPDirect. com account with Google Analytics . After this, Google will open. com with my Google ID (account) request and permission to access.

Google Analytics. Module 2. Day 6 - Profit Hunter

To resolve, press the Grant Access button. This does not mean that WPD will have full control over the Analytics account. No, through WPD you will not be able to make changes in analytics settings.

Google Analytics. Module 2. Day 6 - Profit Hunter

WPD will show the linked sites in the list, the Analytics account ID. To enable and retrieve data in WPD, check the Tracked checkbox.

That's it. The data will begin to arrive and you can see it also in WPD.

Google Analytics. Module 2. Day 6 - Profit Hunter

I note that WPD does not replace Google Analytics. We are tracking only traffic through WPD. For global analysis, you definitely need to study the data in Analytics itself.

Do you like articles? Subscribe to the newsletter!

Search

Related Articles