Google+ is a powerful tool for modern Internet marketing and a great way to get backlinks that are perceived by both Yandex and PS Google. But how to make the users of this social network bring more and more backlinks? Below, we’ll provide a brief sequence of actions to get a loyal and maximum target audience of Google+, which will be ready to share your content for free.
Due to the emergence of more and more advanced algorithms that fight SEO links, the relevance of traffic and backlinks from social networks is increasing. Signals coming from them to search engines are considered the most natural and high-quality. Consequently, the Internet resource quoted by users of social networks is also of interest to search engines.
Google+ appeared in 2012 as a platform for searching and identifying people in different thematic circles (acquaintances, family, partners, friends, etc. .), as well as further interaction with them online and offline. It provides for the possibility of following (like Twitter). Subscriptions can be mutual, and the more your interests coincide with the interests of those you subscribe to, the more followers you get. We will use all these functions (circles, subscriptions, etc.) below.
However, only to acquire a large subscriber base for the promotion of your Internet project is not enough here. It is forbidden to send news in large quantities here: it is necessary to create small circles of users, and to conduct newsletters on these circles already. In addition, Google+ takes into account the degree of virality of the entries, i.e., their virality. If the activity after posting is small, the system limits the number of people to whom you can send news. In this way, Google is fighting spam.
What to do with the database so that it actively distributes your content and links? It is necessary to increase its involvement. How to do this, we describe below.
In order for the link to be taken into account by search engines, it is important to ensure the virality of the post in which it is located. That is, we need to collect the maximum number of pros, reposts, comments. This, in turn, requires a loyal and interested audience. The algorithm for obtaining it looks like this.
Thus, we get loyal users, who can then be converted into active buyers / customers of goods and services (your or affiliate), and free natural links, which are well perceived by Yandex and the global search giant - Google .