Today is a guest post from Alexey Terekhov, who maintains a blog about website promotion, blogging, and online earnings. Alexey will tell you how to transfer your website from one domain to another correctly, if the need arises, and not to lose your position in search engines, visitors and Google PR.
Why and why people change domains, is a separate article. It happens that the old domain is “morally” obsolete and there is no point in developing a project within this domain. But you naturally want to keep the content, external links, and visitors. Below is the FAQ on how to do this correctly so as not to lose positions and visitors. 2>
The task is simple - to organize a redirect from all pages of the old domain completely to the new domain.
For example: from all pages of the old domain www.example-old-site.com to redirect to the domain www.example -new-site. com and its pages.
1. Create a sitemap. xml for the old domain.
2. Create content (contact , description of the company, plans for the future) and a decent link to a new domain. (For a new domain, you should start creating links even earlier).
3. Start the site but with a new domain.
4. Register and check out the old and new domains with Google Webmaster Tools and Yandex. Webmaster. Ru.
5. Create an arbitrary page 404 on the old domain, which will prompt the user to visit the new domain.
6. Check the functionality of redirects from the old to the new domain. Ideally, if this is the so-called 1: 1 redirect. (www. example-old-site. com / category / sexy-mustaches. html will lead to www.. example-new-site. com / category / sexy-mustaches. html)
7. Install 301 redirects from the old domain to the new domain.
8. Download the old sitemap. xml in Google and Bing (Bing Webmaster Center) and Yandex (Webmaster. yandex. ru). (This step will allow search engines to download old URLs, see that it is 301 redirect and update their index in bulk)
9. Report to Google that you have changed the address for your site using the Change of Address service.
10. Create a new sitemap. xml and upload to search engines (this will tell them about new URLs not present in the old domain).
11. Wait until Google Webmaster Tools and webmaster. yandex. ru will update its data, detect errors and inform about them.
12. Closely monitor the position of the new domain to make sure that it is correctly indexed.
To carry out all these actions with a domain, you need full access rights to it in order to establish 301 redirects.
Based on http: // www. seomoz. org / blog / seo-guide-how-to-properly-move-domains