A popular type of promotional materials and orders from copywriters are selling texts. They are actively used by sellers and businessmen, but they themselves can not always prepare such material.
Professionals take decent money to develop these articles, and they use the same advertising models .
The most common form is the AIDA structure. Although many of her and excuse, anyway in the end it turns out something similar.
Professionals do not sit back, they come up with new formats, using the old models. Analogues of AIDA - advertising models PPP and QUEST, an example of finalizing effective reception in marketing.
It is not necessary to have a talent for writing advertising texts. The selling text is effective advertising, and with the help of ready-made models you can do without ordering the services of professionals.
Each letter in the word QUEST denotes a specific action (this model is also called APORT):
Explaining briefly how the scheme works - the copywriter entices with a bright headline, eliminates the untargeted audience in the introduction, makes it clear that the problem is close to him, suggests its solution and guides the potential client to certain actions. It's simple, and what words you will achieve your goals, decide for yourself.
The second model has a good reputation. In general, they are all similar to AIDA, so it makes no sense to talk about it.
It is suitable for any niche, here the abbreviation of the three P also stands for:
In theory, the use of advertising models looks simple, but in fact, not everyone succeeds in creating high-quality sales texts for them. Be sure to define your target audience, and also select the right words and phrases.
Which selling text model is the most effective? No one will answer this question. All of them are invented for the diversity of the structure, the goals are the same everywhere. Therefore, use all kinds and also use different models to not write the same thing.
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