Guest Posts are posts that are not written by the authors of the site (blog), but by third-party authors for the purpose of promoting their activities (services, websites, brand ) and getting links to their online projects.
After the announcement in 2014 of the leading Google spam specialist Matt Cutts, everyone became alarmed: guest posts and articles with paid links cannot be used because they are a spam promotion method. The question arises: is there any hope that guest posts today can help in the promotion of sites, and not spoil everything?
According to the recommendations of Matt Cutts, the natural guest post is different from the paid one (including free content sent in exchange for links) as follows:
Despite Matt Cutts' warnings about spam guest posts, many webmasters continue to practice this promotion method. How to survive in a situation where search engines are tightly tightening the nuts to optimizers?
Google employees claim that despite the global network, there are many cases of using high-end guest posts, which can be useful for site visitors. Most webmasters who borrow really valuable content from authors whom they know and can vouch for are doing the right thing from a Google point of view.
People need to understand that this promotion method can still work, only in another the key. In seo strategy, one of the goals is to get traffic. Now webmasters should look at guest posts as a method of getting traffic and increasing brand awareness. People forget that the success of a link is in the amount of traffic it can generate.
Look at the conversion statistics from your guest posts in the past and evaluate the benefits they brought to the site, in addition to increasing its TIC or PR. Explore how link traffic behaves in terms of page views, bounce rate, conversions, and revenue. Spam guest posting, as a rule, does not give almost any advantages, in addition to building "puzomerok" (although this "advantage" is also a thing of the past). Posts should be created for people, not for cars.
Cutts emphasized that Google does not plan to penalize projects for which many people write. Although not all such blogs are of high quality, many of them are TOP, and their daily attendance is in the hundreds and thousands.
Thus, sites that fill several (and possibly dozens of) authors are, from the point of view of Google, a good idea if the quality of the content on them remains high.
Punishments for spam posts have their own bright side.
For authors of projects who publish guest articles, there are also a number of advantages.
Naturally, guest blogging today also benefits the authors, otherwise it would not make sense.
Although guest posting has changed a lot, today it is of great benefit to the authors of the projects, the authors of the articles, and those who read them. Links in such texts, used "to the point", give good traffic. One such link can cost dozens of those that are stamped with boring, synonymous publications with commercial anchors.