All the audio and video materials of this day in the original performance of Ed Dale and his companions can be found here.
That day has come.
Today I (Ed) will reveal a terrible secret to you. I will tell you how to check the traffic for your keyword. This is the Holy Grail of earnings on the Internet, which you get for free.
This is a real money machine.
Tools like Wordtracker only give approximate data. All real-world query information is in the hands of companies such as Google, Yahoo !, MSN, etc. These are the major search engines. Google takes on about 50% of search queries (in the Runet about that or a little less). Therefore, we turn our attention to it.
What used to be
Previously, you found a keyword, optimized a website for it, using all imaginable and unimaginable ways to get to the top ten ... and all free traffic, which supposedly was supposed to be there, suddenly disappeared somewhere. Why? After all, Wordtracker showed 70 (conditionally) requests per day ...
This happened all the time. And we could not check if this or that key phrase really gives any traffic. But now we can do it!
There is no excuse for a bad sign!
If today you find that your chosen keyword does not meet the specified criteria leave it. It will be better this way. Of course, this does not mean that, over time, this word or phrase will not bring good traffic, but if there is no traffic at the moment, keep it on the bench and work on it when you have free time.
During the Autumn Marathon, we will learn to capture narrow niches that have good traffic. Here in this traffic is the whole secret.
If you do everything right now, then the process will go like clockwork. If you move away from the rules, you will have to redo a lot of work again.
So, are you ready to learn the whole truth about Google traffic? If you are ready, then proceed.
To confirm the presence or absence of sufficient traffic for your phrases, we will use Google Trends' native Google tool.
Since Ed and Den are not new to Internet marketing, they have websites that bring a certain (stable and quite large) number of visitors from Google search pages. One of these sites has been sharpened by the phrase “male yeast infection” and is in the 1-2 place for this request (general match).
So, in early 2007, the site of Dena was in 2nd place in the top for this phrase and received up to 500-550 visitors from Google per day. This is the place.
If you scroll the screen, you will see the layout by countries, cities and languages.
Information by countries and cities is of course important, but as you will see below, we will focus on languages.
Base for comparison
This tool is valuable because we have a base. We know eating with what to compare. With Google Trends, we can compare different keywords and roughly estimate the traffic that sites on the top ten receive.
First example: Updos Prom Hairstyles
This is what Wordtracker shows for this phrase (the phrase is frankly seasonal, so now the result is lower than it was in the summer when the original videos were shot):
Let's take the phrase “sedu prom hairstyles” and compare it with our basic phrase in Google Trends.
How do you like this result? If there are any requests, they are clearly not 2396, but at least 5-6 times less. This also happens.
There is another point that is worth your attention. Let's take the phrase “updos prom hairstyles”. Google Trends shows the following.
As you can see, the phrase is seasonal, but even now it gives out up to 500 requests for leading sites (by the way, more what Wordtracker shows.) However, here we take into account the general coincidence, and at first you will most likely have to rely on traffic that will come to you by exact coincidence (quotation), since the competition in the latter case, as you already know , much less.
This is when Google sees that you are not a spam bot and that your resource is worthy of attention, oh will raise you in the issuance and by general coincidence, but in the first couple of weeks you will have to be content with only exact queries.
So, what do we have with an exact match?
There is no traffic for an exact match. Generally.
How to make a table
Now take a phrase when for both general and exact match traffic is approximately the same.
Wordtracker gives 403 requests per day. Let's see how much Google Trends will give (general coincidence).
To 500 and above. Given the fact that now is not the season.In the season of requests in 2-2,5 times more.
Now let's check the data for an exact query.
Smaller, but also very, very good. If you compare all three key phrases, you will see that the total requests for the phrase "how to build a deck” are only 20% more than accurate. But the number of competitor pages differs several times.
What to do if there is only one line in the chart - blue
In most cases, you will not see the second line, because, as Robert Sommervil (the author of this method) says, the line disappears if the number of requests falls below 200-250 requests per day.
Here we will need indicators by countries and languages.
This is the phrase Robert is on The video took the 2nd and 4th place in the search. The number of transitions from Google to these pages does not even reach a hundred, so when comparing you will see only the basic blue line on the chart.
Let's see what We are shown at the bottom of the page.
Here is the information by country:
Since this is a purely Australian reality, it is not surprising that all requests come from Australia. But this information is secondary. What we are looking for is in the “Languages” section.
All traffic to these phrases is in English, so by matching the blue and red bars, we can calculate which traffic falls on the red bar - the phrase intimo lingerie. Somewhere around 40 requests per day.
Robert’s website (4th position) has 20-25 visitors from Google, which basically corresponds to what it says Google Trends (usually the lower the site in the issue, the fewer transitions to it).
Choosing an “umbrella”
As you remember, for Marathon Ed chose the phrase "speed reading free”. Competition for this phrase n Significant is about 1000 pages. Let's see if Google gives at least some traffic for this phrase.
There is no sense to look at the graph. Therefore, let’s go straight to the languages.
Somewhere between 10 and 15 transitions per day, not at all what we would like to see, but for familiarization purposes and this will do.
The excellent “umbrella” is the phrase “how to build a deck "About 33,000 competitors and nearly 500 conversions per day. Very, very good.
Google Trends and Runet
Does this tool work on Runet? Yes. Works.
For the base, use the phrase “Internet browsing” (exact match) or “Nokia phones” (exact match). They also give up to 500 referrals to leading sites.
I should note that the phrases I have mentioned have tended to increase, so after a while they will become a poor guideline.
It is best to use as a base the phrase on which your site is ranked 1-2 in the issue and brings up to 500 or more visitors from Google per day. In this case, you will receive the most accurate information.