The original videos of this lesson can be downloaded and viewed here.
So we are still exploring the market. Moreover, we are still seeing. We will start analyzing and selecting a bit later.
In the era of Web 2. 0 to attract traffic is not at all difficult, which naturally pleases. But ... this is only if you faithfully follow all my (Ed) instructions on market research.
It is clear that you already want to proceed to the selection of niches. Surely in your mind you have already chosen a couple of ideas and even figured out how many crisp bills they will bring to you. In principle, this is normal. Not only is the propensity for analysis and judgment inherent in us by nature, such a model of behavior was instilled in us from childhood through parents, educators, teachers ...
What is not gud. Because the best professionals do not judge. They are watching. Once you understand this, your life will change.
Judgments interfere with the full work of the brain. When we begin to analyze and filter information, we may miss or not attach importance to something important.
But when we just observe, the brain picks up every little thing. And it is these little things that make people rich.
This is another one of the steps to check your niche for lice. Now we will look for an affiliate program for our key phrase “speed reading”. To do this, go to Google and drive in the TDC toolbar the phrase “Speed Reading Affiliate”.
As you can see, the affiliate program is enough. This is a good sign. Of course, it also happens that they are not there, and this is a good reason to think about whether you should develop an idea that still does not bring profit to anyone.
Here I must point out one important point. Autumn Marathon is not an affiliate program. Moreover, I (Ed) state that your final goal is not to participate in affiliate programs, but to create your own product. However, affiliate programs are an ideal tool for market research and testing, which is why we are talking about them now.
In our case there are many affiliate programs, which means that fast reading is a good and reliable niche. Here, people sell goods and earn money, which is very, very important.
Now take each of your seven niches and see if there are affiliate programs for them. Record the results.
It's time to acquaint you with another first-class and, again, free tool that, if properly used, is capable of literally to gild you. This is Google Trends.
Type the phrase “speed reading” into the search box and press Enter.
The blue line shows how the quantity has changed requests for the phrase "speed reading” for a time (unfortunately, Google does not provide accurate data on the number of requests). From this you can extract a lot of useful information.
As you can see, this key phrase has no seasonal differences. There is a slight rise on the New Year, and in May 2006 there was an inexplicable surge of activity, which immediately subsided.
The letters in the boxes correspond to the important news related to this key phrase.
In addition, news (more precisely, their volume) is displayed at the bottom of the chart.
Here you can also see a comparative analysis of requests by country.
This information will be of little use to us, because in most cases we will be guided by the United States. If only because Americans spend more money than others on the Internet.
For the same reason, we will pay special attention to English.
You can use this tool for the Runet. I checked - everything works.
A few examples
Let's take the phrase “trout fishing” - “trout fishing”.
Do you see a regular and uniform alternation of ups and downs? This suggests that the phrase is distinct seasonal.
It is unlikely that you will earn much if you start a project at this time of year.
Your sales will reach the normal level only in May of the next year.
Some of your niches may turn out to be seasonal. I am not saying that this is good or bad. You just have to know about it.
Comparison of key phrases
Let's try to compare trout fishing with perch.
It turns out that more visitors to the world wide web prefer to catch perch rather than trout. When choosing or fitting a niche such information will be very useful.
However, the popularity of both the first and the second phrase depends on the season.
This is also a very interesting and useful indicator.
Lacrosse is a seasonal sport. The peak activity of lacrosse lovers comes in spring-summer. This is a common niche, but now it is clearly not a season.
However, look at the news chart.Do you see a spike?
If you look at the top of the chart, you will see that important news has come out.
The fact is that this news has nothing to do with lacrosse. We look further. In 2007, there are three more spikes.
And again, this news has nothing to do with sports.
This suggests that it will not be easy for you to extract a decent profit from this niche. And it’s good that you will find out about it now, at the stage of market research, and not having a few websites and mountains, as it turns out, very few people have interesting content, isn’t it?
This ends Day 4. But this is not the end of our acquaintance with Google Trends. Stay in touch. You will learn a lot more interesting.
If you have any questions, feel free to ask them in the comments or send me by mail.