Day 3. Competition in the niche - Profit Hunter

Yesterday and today, there was a lot of different information, and you got acquainted with Market Samurai. C program as well as in the training of muscles or in training: first it will be difficult, but then every day it will definitely be easier. Therefore, the most important now is the daily study of the program.

The Internet has one remarkable feature: you can check any information received from the Google homepage for traffic.

Market Benefits Samurai

There is no need to go to 15 different places to get any information, you just need to have a program, be able to manage the tool and it will do everything for you.

Take care of today, work with the program now, and all your efforts to search for phrases for your micronisha will not be in vain, but will bring you the first page to Google. Maybe before the mass of the work done and was in vain, but not right now!

Competition Module Market Samurai.

Today we will get acquainted with the competition module of the Market Samurai program, which will give us an unusually powerful access to the definition of competition in micronish.

How does Google rank page rank? (on-page and off-page factors)

Before moving on to Market Samurai, some background information on how Google decides which worthy pages appear on the first search page for each word in the phrase. [Page Rank]

Google sends its automatic robot “Google-bot” to evaluate the site, the bot scans the content, headings, description and some other data, and then determines the subject of this site. These factors are called internal, and play a huge role in determining the ranking of your site. But the bot does not stop at this, and continues to investigate the number and types of websites from which they came to your site. That is, if high-quality websites provide links to you, then your content should be highly valued. Uh These factors include information about incoming links from other sites, the age of your domain, and are called external.

A “Google-bot” uses all the factors and determines the value of the Site, which then determines whether the site appears in Google Rating for different key phrases.

Take an example of micronishi - “how to play the saxophone.” To access the search optimization module, click on “SEO competition”

Day 3. Competition in the niche - Profit Hunter

The module allows you to manage the real search engine analysis optimize the top-rated sites that compete on micronishi keywords. And instead of wasting time and effort on niche competition, Market Samurai allows you to explore and identify niches with a low level of competition.

Day 3. Competition in the niche - Profit Hunter

Observe the search factors, to start the analysis, click on “Generate Results”, the program begins to search and carry out an analysis of the search optimization to fill the SEO matrix.

Day 3. Competition in the niche - Profit Hunter

Market Samurai uses a multi-colored encoding to illustrate the factors of competition: green is a good opportunity to compete; orange is promising; red is a high level of competition.

Market Samurai - The module for determining the SEO competition

Day 3. Competition in the niche - Profit Hunter

External factors
URL - shows the top 10 websites for search terms
DA - age of the domain
PR - PageRank
BLP - links to the page
BLD - links to the domain
BLEG - links with. edu and. gov ( Google highly appreciates links from these sites)
DMZ - shows if there is a site in DMOZ
YAH - shows if there is a site in the Yahoo directory (which now costs about $ 300 per year)

These seven indicators all relate to external factors, and together they represent a clear idea of ​​the network you need to develop in order to be on the first page of Google.

Internal factors
The last five columns refer to internal factors.
Title - title, shows whether there is a keyword in the title
URL - indicates whether there is a keyword in the name of the site
Desc - indicates whether the keyword is present in description, in the tag
Head - indicates whether the keyword is in the title
CA - cache memory, shows the number of days passed after the last indexing of the site by Google-bot.

So, figured out how Google indexes websites, how internal and external factors help, now let's get to the question how to evaluate the SEO matrix?

How to evaluate the SEO matrix?

Imagine that you are very passionate about golf and you would like to set up your online business on the golf market. This is how it will look in Market Samurai, in the matrix for the keyword "golf".

Day 3. Competition in the niche - Profit Hunter

As you can see, the first 4 columns are colored in red. If we look in detail, we note that everyone has a domain age of more than 10 years, a high rating from five to 7, and also have a huge number of backlinks to rating pages and to the domain. This is an example of a very competitive niche.

Consider a less successful matrix. For example, instead of the word “golf”, we will test the phrase “golf putter”.

Day 3. Competition in the niche - Profit Hunter

It is immediately noticeable that the matrix has fewer segments colored red. Despite the fact that the top page rank is fairly stable, most online sites are over 5 years old, page rank varies from 2 to 5, which says this phrase is as competitive as "golf". Backlinks from 3 to 10,000, the number of backlinks to the domain also varies greatly. So, if you focus on this term, you will need a lot of effort to get on the first page of Google.

Another example, the phrase "ladies driver”.

Day 3. Competition in the niche - Profit Hunter

The ranking is fairly stable, but only a few sites hit the top 10 of Google, although the page rank is 0 and there are no backlinks. No backlinks from government sites. Estimating internal factors, it is noticeable that several rating pages are optimized for the query "ladies driver”.

Let's compare all three matrices. We see that the key phrase “ladies driver” will be more accessible, most of all green segments.

Day 3. Competition in the niche - Profit Hunter

The examples showed that the strength of competition in the market is determined by a wide variety of factors.

To summarize:
The goal is to evaluate the micronish and select at least one niche that will meet the following criteria:

  • Traffic should be more than 80 .
  • Competition must be less than 30,000.
  • The extensive phrase matching coefficient must be more than 15%.
  • There should be at least 3-4 categories of keywords.
  • And the SEO matrix should “glow green.”

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