Today we are comprehending everything we need to do to move forward - how to increase profits, attract more traffic, raise the ranking in the search, in general, launch and promote the site. After this lesson, you will understand:
Let's take a closer look at Google Analytics, something that has not been disclosed before, but is very important for finding keywords. Also, make sure you understand the "Keyword Tree" and the different types of keywords.
So you decided to keep moving forward in your micro niche. You need to know a few moments and keep them constantly in mind:
If we get traffic to the blog, then we also want to convert it to commercial income.
Authorize yourself: http: // www. google. com / analytics /
Enjoying a blog account about Vintage Electric Guitar (Vintage Electric Guitars, in my case). In this example, we want to expand the list of keywords to 50, Google Analytics shows us (after a certain period of time) the keywords that people searched for and that brought them to our site.
We see that for the Vintage Electric Guitar blog, the main links from keywords that are directly related to the main thematic keyword of the blog are the Vintage Electric Guitar. After some time and getting traffic from a wide range of keywords, Google will start sending you traffic for keywords that you don’t particularly optimize. Google constantly evaluates the relevance of your blog for various keywords. Then these keywords will appear in the search.
Thus, having studied by what words more often went to the site, we could make additional keywords ourselves and create back links. As a result, the ranking in the search engine will increase. And with an increase in the rating of traffic from Google.
If you still don’t get enough traffic, don’t worry if your keyword list is small. Start publishing more content to your blog, and Google Analytics will begin to expand your keyword list.
Before returning to Market Samurai, consider concept of Keywords Tree . A good example is to visually look at the process of building an optimal keyword for a website that attracts organic traffic.
On the second day of the marathon, you identified a thematic keyword ( Theme Keyword ) - the basis for your site. Thematic keyword is a tree trunk. You then identified several categories of keywords that relate to a thematic keyword, and also have a decent amount of traffic, and an acceptable level of competition. These categories make up the branches of your tree.
Today I will introduce you to two additional types of keywords:
Long-tailed derivational keywords
A long-tailed keyword is a multi-word phrase. The larger the phrase, the longer the tail. Let’s look at an example:
Thematic key phrase (tree trunk) -
Derivative key keyword -
British Army Sleeping Bag (British Army Sleeping Bags)
The key phrase is Sleeping Bag , consisting within a long tail phrase and is a derivational or derivative.
Semantic long-tailed derivational keywords
Semantic long-tailed derivational keywords are phrases that do not contain the root key phrase, but are semantically close to it. Example:
Thematic key phrase -
Long-tailed derivative -
Mountane Slumber Bag (Mountain Travel Bags)
Google still sees these words as very close phrases. The competition of these phrases is very low.Therefore, if you are creating your blog, focused on long-tailed derivational phrases, you will have a good chance to get an excellent rating for such keywords. The downside is that such phrases do not generate particularly traffic.
Going back to the tree, all you want is to create a website with high-quality articles that will be filled with a thematic key phrase, and will also have a wide range of long-tailed derivational and semantic words relevant to your niche.
We now need to start a search for a different circle of keywords for our topic keyword and for each category of word. This time we will use various settings and search filters. We start by creating New Project and enter the phrase Sleeping Bag .
Click the Create button. Now go to the module Keyword Research .
The first thing I want to do is generate a huge list of keywords. Then I will create a list of long tail keywords.
So, in the Keywords Source panel, check the Google Synonym Tool checkbox with a bird, and then select Include Additional Keywords from the drop-down list. Check the box Google Search Keywords . Settings defined. Now, to generate keywords, I click on the Generate Keywords button.
After entering the CAPCHA, I click on Submit .
A huge list of keywords needs to be analyzed and filtered.
Set the value to SEOT = 10 . We are interested in many phrases with the least traffic and low competition. SEOC = 30000 . We are interested in requests with low competition. Keywords is getting smaller.
Out of 600 words, just over 100 remain, we will use them as a basis for additional content. Many of these phrases are long-tailed derivatives for our key phrase - Sleeping Bag.
Choose the least competitive key phrase from this list, which will be relevant for your website.
Looking at this example, the phrase Scooby Doo Sleeping Bag has a SEOC of only 482. A good chance to get number 1 in the rating. This will give me additional visitors to the site.
By creating content for these long-tailed key phrases, we develop our authority for thematic key phrases.