Continue the PPC topic. Today we will teach you strategies and show how to get traffic in the most efficient way . After today's training, you will have the most complete understanding of the capabilities of the Pay Per Click method. You will learn how to add content to advertising campaigns and master the ability to use the Adwords calculator in Market Samurai, which will help you determine if your expenses do not exceed your income, and if you do not spend too much on clicks.
This is how we call this subtitle. It is presented as " The Google Content Network ".
Before we start creating the Content Network (Contextual Advertising) campaign, let's take a look at these sites. Site http: // www. campist. com is a site about camping, equipment and gadgets for tourism and recreation. In principle, it is a competing site for our sleeping bags for children, but the site is still more at the macro level. But at the top of the blog we see the familiar Google advertising icon. Unlike traditional search advertising, where our ads are placed only on search results pages, Google offers this service called AdSense, where bloggers and website owners place ads from Google and share revenue with those who click on this ad. These ads are determined by two factors: keywords on the page and the choice of the site on which we are currently located.
Let's go back to our campaign in Adwords and take on our own Content Network.
We follow the same instructions as when creating our first campaign, but remember that this campaign is completely different from the previous Adwords campaign .
The name of the new campaign should differ slightly from the name of the previous one. We fill in the data for more control of our campaign, determine the budget for the day - I don’t want to spend too much until full testing. Next, we need to place our context on the sites.
See the ad until we define the sites where we want to see our advertising. Search and auto location disabled. Thus, we ourselves define sites for our advertisements. Location tools will help us choose the right sites.
Click on Try the placement tool
We will search our sites using our keywords . As shown in the figure above, select Describe Topics , enter our keywords in the field, press the button.
Select the sites we need, click Save and Continue.
To confirm the selection, click Save.
Consider other search engines in the context of PPC.
Yahoo is one of the largest online search engines, and like Google has the PPC option, with sponsor results at the top and to the right of the subscript, so same as google.
Yahoo doesn't have much traffic, but the cost of a click is much cheaper than Google. The least competition, and therefore less traffic.
Bing is a new search engine from Microsoft, and also has a sponsorship department.
Works on the same principle as Yahoo and Google.
We already talked about Facebook and about the demographic pay per click on the 18th day of our marathon. Perhaps most of you are already hanging out on this site and have seen advertisements on the right. These ads are based on demographics, and have nothing to do with the key phrase, which is slightly different from the Google script. I want to show you not how to install a PPC campaign on Facebook, but to show the campaign in progress. You will see everything in the campaign and keep it in mind.
The installation and design interface for an advertisement inside Facebook is very similar to Google: the first line is the URL, then the ad title and text . You can also add an image to Facebook. In the same way as in the Content Network in Google, ads will not appear when people search for a particular product, but after they talk about the product they need on the page. And this really cool feature is the target aspect, that is, we choose the location of the user facebook. We can even determine the age, gender, marital status, language skills, we select the maximum criteria to avoid losses. And at the end choose the cost per click and daily budget.
In any advertising situation, your expenses will be linked to payment for advertising, and I hope the income will be determined by advertising. If advertising revenue is more expensive, then your situation is profitable. On the other hand, if your costs are equal to advertising revenue, then the situation is not clear, you do not earn, but do not lose. And finally, income is lower than expenses - a losing advertising model.
Adwords calculator in Market Samurai will help you to answer a few important questions:
Question 1: How much can I invest and make a profit?
So, you have found a product for promotion and are trying to determine the maximum rate of a long-term advertisement. To enter the Adwords calculator in Samurai Market, you need to enter the monetization module and click on the calculator button, two tables will appear:
For example, a Clickbank product that helps people cope with a panic attack. When I found this product through monetization in Market Samurai, the earnings for the sale were $ 43. 13, then I enter the income for the sale. The next item is the efficiency ratio. Unfortunately, many sites do not disclose their efficiency ratio, so it’s best to use the established value, let it be 0.5%. After hundreds of visitors pass through the site, then applying the tracking and sales data we will be able to calculate a more accurate value of the coefficient of effectiveness of the website.
So, when earning $ 43. 13 per sale and an efficiency ratio of 0.5%, the Adwords calculator showed that the maximum no-loss rate should be 0. 22USD. When you start working with Adwords, you can bet more, and thereby improve your clickthrough rate, increase your Quality Score and decrease your cost per click. In any case, using a calculator will help your company remain profitable.
Question 2: What is the minimum income from the sale will be profitable?
Let's start by entering the steady-state value of 0.5%, then enter the keyword we want to explore and start the search. Market Samurai refers to Google and gives the result - cost per click.
We have three costs: the highest is the average CPC in relation to the keyword; the smallest number is the minimum CPC. Now, using these indicators, we can see whether the product is converted at 0.5%, and buying traffic for 0.26 USD per visitor, we will sell the product for 52 USD in order not to incur losses. So, using the Adwords calculator, we can calculate the minimum sales revenue.
Question 3: What is the minimum rating that will bring profit?
This question will direct you to study the commercial value of a particular product and a combination of key phrases. To answer the question, first enter the profit per sale. For example, I found a set of videos on aikido and it was offered for 29.95 USD. I add the key phrase “aikido technique” and get the result an efficiency ratio of 0.87%.