Today we’ll go into the study of PPC and talk about the effective Peel-and-Stick method, which not only saves time, but also reduces pay-per-click. Let's talk about managing the Google Adwords account, about the theoretical basis, principles.
Now we are at the level of testing the value of our niche. First we need to attract 200 visitors per day.
How do I know if I have good Landing Pages (Landing Pages) in terms of Quality Score ? The answer is very simple: if your site is already in the ranking, usually according to search terms, such as Childrens Sleeping Bags, you will have a good Quality Score on the Landing Page page, because the algorithm that Google ranks is very similar to the Landing Page quality determination algorithm. . Plus adds Adwords.
The second element of the Quality Score is relevancy. Testing the ad and getting a high click rate, we have a high Quality Score. Why? Because if your ad is relevant and relevant to the user, he will click on it, and this is what Google wants - and this is revenue and good user experience.
And the third is the click rate - with equivalent figures, the lowest cost per click will be at the highest click rate.
Although Google is good at helping, but it doesn’t tell how its algorithms work, it doesn’t describe the process of evaluating pages and links. Therefore, much is learned through testing and logic. I always try to find answers to three questions.
I have stated my thoughts, and I hope they will help you understand the Google Adwords program.
Now I want to talk about negative keywords, cost per click management, split testing, and many other things to think about when managing a campaign.
Probably, you have noticed that this campaign has been suspended. I did this for two reasons: first, I don’t want the rates to diminish, so that users go in search of Children's Sleeping Bags, clicking on my ads and knocking money out of me for clicks, reducing my click rate; and secondly, I already have 201 clicks, I reached the reserve.
I will not advise you to stop the campaign after receiving 200 clicks, because the more information you have, the better you will decide. Therefore, if you have an additional budget, you can continue the campaign.
Warning: to quickly put a campaign into pause mode, click on Campaign and select Pause mode.
The pause mode will look like this:
201 click , click rate 4.18% , A $ 0. 59 - cost per click. What can we do to increase performance and reduce cost per click?
First, I want to include in the keyword table everything related to negative keywords in the campaign. But before that, I will go further and click on groups of advertisements, selecting groups of advertisements for children's sleeping bags, and looking through keywords. I want to reduce the number of views, it sounds wrong, but I want to reduce losses. Go to Market Samurai and look at other keywords that we should not use in our advertisements. We need to attract people with the desire to spend big money on high quality sleeping bags. We add negative keywords with a minus sign in front of them and this means that when they search for words that we do not need, our ads will not appear. We need worthwhile clicks, targeted traffic, high relevancy and obviously low cost per click.
After receiving more traffic and greater confidence in the choice of niche in the market, we can now change the cost per click, that is, reduce the price per click.
And now, when we already have our own campaign, advertising groups and words, we should focus on page indexing. But do not forget, you should post to your blog at least 2-3 times a week, using different categories of keywords. And we need to set a price and ad groups around the keyword category. We can drive traffic to special posts within our WordPressDirect blog. The task is to attract as much traffic as possible to the correct pages, and not just to the indexed ones. And all that is needed is to change the advertisement to Landing page , delete the old advertisement and create a new one.
Finally, let's talk about another Adwords management principle - Peel and Stick , which improves Adwords groups, key words and advertisements. You need to peel out the ads and add (stick) them to different groups, and you will have no influence on the keywords in the previous groups.
It is necessary to remove keywords from the group
Simply click on the green buttons and select the option Pause each keyword. You can also drag the keyword to another group.
If you need to completely remove an advertisement from a group, you must return to the first group and select Delete in the Change of Status.