Today we will continue to work with the type of payment Pay Per Click . Today we will show you how to use Category Level Keywords (Category level keywords). After today's lesson, you will have a sufficient understanding of all types of advertising; how to interpret the information, as well as you create new ad groups and advertisements using category keywords.
Today we will increase traffic by adding keyword categories to our Adwords campaign. Thus, by increasing the traffic and getting a result, we can decide whether our niche is commercially viable. Let's talk about Split-Testing Ads (Split testing of advertisements).
PS. Split-Testing Ads is the process of creating and testing various advertisements with slight differences to see which of the ads is the most effective.
Go back to Google Adwords:
http: // adwords. google. com
Before we start adding ads, quickly review our account. Click on Compaigns (Campaigns), set the date, and check if Google shows us all the possible information. Ideally, this is traffic information with a two-hour delay .
We see on our site 4 clicks with Adwords, which is great. In total, our ad was posted 47 times, and we have a fantastic Click Trough Rate 8.51% . CRT - is the ratio of the number of impressions of the advertising message (banner, link) to the number of transitions through it . They also say that CRT is a banner response. Average cost per click A $ 0. 42 , although I set the maximum cost per click A $ 0. 65 . But, based on Quality Score - click costs only A $ 0. 42. The last column shows the average position of 5. 4, this says that my ad, on average, is in position 5. 4 among all Adwords ads.
Let's go further and look at the keywords, by clicking on the keyword table, we will see the results of each keyword.
The phrase " Childrens Sleeping Bags " was placed in ads 44 times out of 47, and received two clicks, which is 4.5% click rate. Full compliance (which was my search, and distorted results) had 3 references and 2 clicks, the total coefficient of clicks was 8.51%.
In the right column you can see Quality Score . To enable or disable this column, click on Filters and Views (Filters and Views) and select Customize Columns (Customize Columns). A pop-up window will appear in which we can either add this column or remove it. Rated 10 out of 10, this rating puts Google, and this means that the keyword is very relevant to the advertising phrase. At this stage, I am happy, but we will not make a decision yet, since we want to have 200 visitors. And now we click on the table of advertisements. Check the situation and add new ads.
Before we proceed to adding advertisements, consider the competition for our ad - with whom and with which we compete. I’ve seen my ad in first place on Google, I’m cool!
The first place is due to the bold type of the whole keyword phrase. Reasons for concern no, therefore we proceed to the consideration of various types of advertisements.
PS. If you type the phrase “Сhildren Sleeping Bags” in Russian Google and set the filter " P Search for pages in Russian ”, then my blog will be in the TOP 3. I’m cool!:
To your attention I show 9 different types of advertisements with their own strategies. We will examine each type:
Title of the first: Childrens Sleeping Bags - this is how it should look like. I always insert a key phrase. The first line - the description - is just a few key phrases or several valid, powerful words, broken down into columns. I have tested many types, but dividing keywords into columns is the most effective method to get click rate. Do not worry about the functionality of the proposal. In this niche, I will test this type of ad.
In the second form, you use the typical Free Advice or Selection Help. This is a very valid description.
In the third ad, there is also Free Advice on choosing the right sleeping bags for children, as well as a key phrase with a question mark. Now our ad looks like "Look for children's sleeping bags?" or "Do you want children's sleeping bags?" Obviously, due to the restriction of characters, I cannot work with this type, but I still leave the mark and look at the efficiency.
The second series of advertisements is very similar to the previous ones. There is only a slight difference. The secret here is in the description.
Differs from the previous one only by two dots at the end of the description. Psychologically, it can be a strong “inviting" factor to look into an ad.
Replacing a single word with a synonym. There is no noticeable difference, but a word can attract a certain segment of the market.
Insert the phrase in the description: Before you buy, you should read this .
In the last two types, I played a little with titles, added quotes and markers.
A small change to attract the eyes of a potential buyer.
Let's go back to Google and add one of our advertisements.
As we have already added an advertisement, we are now adding the first advertisement. Save and see how it will look in Google. Google will help you get the highest coefficient of clicks. My advice is not to add many ads at once, in this case the ability to track and verify the correctness and effectiveness of the ad decreases.
The next step is to add keywords to your Adwords account. Increase the number of Ad Groups (Advertising Groups) and add additional target keywords to them.
The process is very simple - select the Campaign in the main menu, after loading the page, choose our campaign on the left in the column. We click on the addition of a new campaign and then create new keywords, according to which, subsequently, we will create new advertisements and get a good click rate