Properly and correctly composed advertisement is an extremely important part in attracting customers to the site. Otherwise, you risk throwing a bunch of money into the wind and get a zero result. Today we analyze the issue of creating an ad using the Monetization module program Market Samurai .
To get into the tool for creating an ad, you must go to Monetization Module , select a product to promote (we learned how to do this in the previous lesson), and then click on the Start New Campaign button.
The ad creation tool makes it easy to promote affiliate products, even if you don’t know how to make advertisements yourself, you do not have sales experience and technical skills. He selects independently the text for the announcement, taking parts of the text from the main product pages. Next, you just need to drag (drag.) The text into your ad template.
Parts of ads include pictures, headings, whole paragraphs, individual sentences, lists. And all this is taken from the main page of the affiliate product that you want to advertise. There are also a number of ready-made templates, including sidebar widgets, banners and blog posts. There are also a number of tools for formatting your ad and inserting affiliate links.
OK. Let's start creating an ad. I selected a template for the widget ( Sidebar Widget ). Great for short commercials and phrases that you can post on the sidebar of your blog.
What is a widget good for? The fact that it will be visible on all pages of the blog. This allows them to monetize.
If you need a more detailed description of the product or release, it is better to select the Blog Post template.
After selecting a template, the next step is to create an ad title.
Here you need to make sure that you have chosen the right product. Use the drop-down Source Material . I chose the product Catch More Trout Today (Catch more trout today). The link View will open the product web page.
The main task of the title is to attract attention and induce to click . What headlines can a potential buyer be interested in?
Let's pick an ad for our trout 🙂
Who would not want to hear about the secrets of fishing from professional trout anglers? Any trout fisher in his right mind will I’m not interested in this. The ad title evokes a sense of curiosity.
Drag and drop the title into the template.
The main part of an ad should consist of just a few short sentences. Here we pursue two goals: 1) we have to tell what kind of product it is, 2) what problems the product helps to solve.
Any product decides on certain products Problems. This is the main reason why people buy and buy. I will give a simple example. When ldi buy a grater for cheese, it does not mean that they have a problem with cheese. Cheese grater helps to make work better, faster and save time. It takes a lot of time to cut the cheese into small pieces by hand. Therefore, selling a cheese grater, you pay attention to how much it saves time, makes the work more comfortable.
In my example, I am selling a book on trout fishing. The reason why you need this book is to find out how to catch fish and catch more trout. Copy the ad body into our template.
The body text is: " I will show you step by step how to catch a lot of trout and stop coming home empty-handed - no more disappointments! ”
Next, we add a small release of our product.
In it, we inform you that there is such a cool book on the Internet Catch More Trout Today and that the buyer can download it right now for a direct link.
Our ad is starting to take shape. However, it is not ready yet. The fact that we raised the problem and told how to solve it is good. What should a person do after the announcement? The question is obvious at first glance. Obvious to whom 🙂? An important step is to encourage a person to click on an advertisement, not just to tell. To do this, we need to urge the person to action and tell him what to do next.
For example, we can insert such a sentence: To learn more, click here . I think we can create something stronger. Let's step up the call: Click here to get your copy of the book right now! That's better, right? Let's strengthen the call even more: Do not go home empty-handed ever again. Click here and get your copy of the book Right Now!
Select our call to action and click on the button to create a link.
Make sure that we have chosen the right product and the right affiliate program. After click on Insert Link .
Also you can add a button to your ad More Information . This is a great way to post a link to an article about this issue. If the person is hesitant to click on the link to get his copy of the book, he can click on the button to learn more about the problem. This will give additional bonuses to make a decision. You must first have a finished text. Or you can hang the affiliate link on the button. A person has a choice where to click.
Images enhance visual perception. Add a picture of successful trout fishing. This will make the solution more obvious. Click on the tab Image .
I select the appropriate picture, drag it to the template. I will post it after the first sentence in the ad. If desired, the picture can be cropped. Location in the middle.
We can also draw a picture with a link to a partner product. This will give additional clicks. Look what we did.